Digital Marketing Jobs

5 Pillars to build a successful marketing career

5 Pillars to build a successful marketing career
Written by Publishing Team

Written by Anish Srikrishna, CEO, Times Professional Learning

There has been a radical technology-driven shift across consumer-led sectors that have rapidly evolved to bridge the social divide during the pandemic. Media consumption behavior has changed dramatically, and marketing professionals have had to quickly adapt to the growing digital consumer. In this context, executive skills development courses in sales and marketing with a focus on the digital level have gained unprecedented popularity.

COVID-19 may have permanently changed consumer buying behaviour. The convenience of e-commerce has been brought home with a huge impact on those who might have hesitated earlier. As consumers made their online presence felt in the early days of the pandemic, companies had to scramble to maintain their revenue and market share in an environment that was suddenly transformed: every function from production to packaging to supply chain to marketing and sales must undergo a rapid transformation to stay in the game . Perhaps, one of the biggest changes has been felt in the marketing and sales functions given that the basic assumptions of point of sale and consumer decision making have fundamentally changed.

While marketing professionals were skeptical of traditional media plans even in the pre-pandemic days, it is now clear that the shift to digital is irreversible. Marketers of the future will need the skills and agility to make real-time decisions.

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1. Upgrade skills to stay ready for the market

The pandemic has forced marketing professionals to upgrade their skills to the evolving dynamics of the industry. There is an ever-increasing demand for skills to learn and develop competencies to meet changing demands and bring about innovations in marketing strategy to stay in sync. The online market has created a new strategic battleground for marketers and this has profoundly affected the required marketing skills. With artificial intelligence, robotics, and machine learning becoming widespread, consumer marketers have shifted gears to real-time intelligent interaction with consumers rather than just building awareness through traditional or digital media outreach. Marketers need to acquire AdTech or MarTech skills to stay relevant while performing their day-to-day jobs: Notable IIMs offer many of these courses in an accessible and affordable form of executive education.

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2. Digital communications and social media that help educate consumers

As the epidemic intensifies the use of technology, marketing professionals must embark on the optimal use of these platforms for consumer engagement, awareness and amplification of their brand presence across social media domains. Companies aiming to maintain their relevance during the lockdown period have had to include e-commerce in their chain of operations to ensure continuity. Marketers should focus on using content marketing due to the increased use of smart and digital devices among consumers. Additionally, they should reach out to socially active influencers who are trending high on social media forums to endorse brands for wider awareness.

3. Expand your digital marketing practices

Statista reports that internet penetration rose to nearly 45 percent in 2021, from just about 4 percent in 2007. In addition to the traditional form of marketing, the increase in internet penetration has increased the reach of digital marketing for marketers to reach their consumer base. . The closure brought many changes in the habits of consumers who have adopted the purchase of goods through online portals. Thus, marketing professionals must increasingly adopt digital marketing practices while being mindful of changing trends to expand the consumer base and increase sales. Digital marketing is constantly evolving, and marketing professionals must be proactive in their ready-made strategies by providing consumers with innovative and attractive offers to eliminate competition.

4. Track the evolution of consumer needs

There should be no doubt about the fact that consumers can and will change their brand loyalty due to a plethora of brand choices, unstable service, or perceived high prices, all at the click of a button. Marketers need to process customer feedback in case of bad acceptance. They must anticipate such pitfalls and must be empowered to immediately initiate corrective steps to prevent their campaigns from going south. In addition, many online marketing tools help in tracking consumer preferences and conduct market research that will help in decision making in the strategies department.

5. Get disruptive, start directions

The back-to-back marketing professional should avoid playing second fiddle to the competition and be proactive in thinking and strategizing by initiating trends that will motivate peers to play catch-up. It will also enable marketing executives to capitalize on their credibility in their organization and raise the bar for themselves.

For continuous recognition and career growth, it is essential to acquire skills through platforms like TimesTSW offering various programs in Digital Marketing and Executive Programs in Sales and Marketing, along with top level institutes in India and abroad, to aid in ambitious marketing specialists develop these pillars of marketing Successful outcome through a judicious balance between theoretical and industry-based learning.

These programs help learners absorb the latest marketing and sales trends integrated with technology-enabled solutions to equip them with the skills needed to thrive in an increasingly globalized business environment.

Disclaimer: Content produced by Times Professional Learning (TPL)

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Publishing Team