It’s time. You need to choose your specialty. And since you are reading this, you should consider that marketing might be the right choice for you. But how do you know if it really is is being?
First, take with care everything colleges and universities have told you about their programs. They may not be 100% transparent with you – they are interested in your tuition money, after all.
Instead, consider these five unspoken facts that marketing graduates want you to know. They represent an unedited (and unbiased) look at what it’s really like to study the field – and work on it later.
What you study will quickly become obsolete
As most marketing has moved online, the difference between the reality of the job itself and how it’s being taught is wider than ever.
Let’s take social media as an example. If a business isn’t on social media, it’s not there for a significant portion of its target audience – and that’s right for years. However, the intricacies of promoting products on Facebook or Instagram have only made their way into the curriculum recently.
Besides, digital marketing does not stop changing (like any other field related to technology). Social media platforms are constantly rolling out new features; Google changes its ranking methodology several times a year. So, even if your teachers do their best to stay current, what you learned during your first year can easily become old news by the time you graduate.
So, it doesn’t matter much if you do your homework yourself or Request custom graffiti at Essaypro Transcend the curriculum on your own. In fact, outsourcing your tasks can be the right decision – especially if you are using the time you spent building your professional skill set.
You’ll still need to get your hands dirty
The degree is not enough. This is partly because it does not guarantee that you will have the skills needed even for an entry-level job (because of the reasons explained above). It’s also partly because you’re not the only one getting a job: the competition in this field is fierce these days.
Therefore, you will need to gain some real work experience while studying. Whatever simulations you may be running in a classroom environment will never teach you how to do the actual task.
But how do you gain the said experience without having worked before? Here are some ways to do this:
- Get an internship. But remember: having one or more internships on your resume isn’t impressive in and of itself. The achievements you have to show them are.
- start side project. For example, if you want to learn the ins and outs of working with social media, set up accounts for your services or a product if you have one, or anything else – even memes!
- Do some charity. There will likely be a friend, family member, local business, or nonprofit that would gladly accept your services for free.
It’s a people-focused field
If you weren’t a person, a career in this field probably wouldn’t work for you. This is because this field is, in short, all about behavioral psychology.
A marketing professional’s goal is always to sway people’s opinion in favor of a product and buy it – or do something else that brings them closer to a purchase decision.
To become an expert in this field, you must have a great intuition when it comes to people and their decisions. You need to be able to walk a mile in where your target audience is to understand which approach has opportunities to work great and which ones will be a disaster.
Apart from that, you will spend a lot of time talking to your colleagues and collaborating with them as well. A single marketer is never successful. Collaboration is where your social skills play a big role — and employers know that, too.
It requires both creativity and analytical thinking to succeed
There is a common misconception about what works in this field Looks like. People think that they will spend their entire working day brainstorming about logos, posters, and commercials. But the truth is not amusing.
Yes, you will spend some time getting your creative ideas flowing. But most of your work day will be devoted to looking at and analyzing graphs, charts, and statistics. You will also regularly plunge into research on the market, audience, etc.
That’s why employers and recruiters look for a combination of these five soft skills when screening interns or potential employees:
- thinking outside the box;
- Research and analytical thinking.
- solving problems;
- Adaptability and multitasking.
Marketing is not monolithic
This field is very vast and there are dozens of careers that you can build if you have a degree in this field. Moreover, they will all be different in terms of the skill set required, daily tasks, and goals to be achieved.
Here are ten areas of marketing that you can focus on in your career building efforts:
- Social media management and marketing;
- search engine optimization;
- Content Marketing
- search engine marketing;
- community management;
- public relations and corporate communications;
- media purchase;
- advertising management;
- brand management;
- E-Commerce Marketing.
It’s a long list, isn’t it? And this is not complete! But since this field is so diverse, you will need to choose one specialty early to build the appropriate skill set. You don’t want to come across as the leader of all professions for potential employers either.
Whatever happens, marketing is not going anywhere. It has existed as long as humans began to trade with other humans – and will continue to exist as long as people trade. This means that if you choose marketing as your specialty, your skills will always be in demand.
But make sure that your choice is well thought out. Choose this major because you want to do it, not because it promises a high salary or because your parents want you to choose it.
Other than that, the only positive outcome of your studies will be the realization that you don’t actually want to spend a single day working in the field.
If this is your cup of tea, you will enjoy your work. Isn’t that the most impressive achievement you can ever boast of?