Alef Group, a global partner of the world’s largest digital media players, has announced that Twitter has made a minority investment in the company. The investment will help support the company’s worldwide educational efforts, including, building a proprietary educational technology platform, digital education for advertising, training and certification of more than 50,000 digital professionals in 90 countries across 5 continents, and efforts to create new digital jobs in underserved markets. . The strategic investment closed in October 2021 and financial terms were not disclosed.
Alef is currently serving as the exclusive advertising partner for Twitter in 74 countries. The company helps Twitter monetize its user base in emerging countries by providing dedicated local sales and support teams, proprietary technology to help advertisers increase their Twitter investment, and a powerful cross-border payment solution that helps Twitter efficiently generate increased revenue in non-core markets.
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“We are honored to have Twitter as an investor in Alef,” Gaston Taratuta, founder and CEO of Alef Group commented. “Their investment is a clear confirmation of our efforts to educate a new generation of digital professionals on an equal footing around the world. Access to quality education is fundamental to success and growth, and we are committed to ensuring that local advertisers around the world have the access and education they need to become experts digital, and unleashing the power of digital media for their communities.”
“Alef has been a valuable and strategic partner to Twitter for many years,” he said. Sarah PersonnetTwitter’s chief customer officer. “With a diverse range of capabilities, Alef has supported our business globally, as a sales and technology partner. This investment is a natural progression in our relationship with Alef.”
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