Digital Marketing

BMD) Announces the Signing of NOVE25, the Italian Jewellery Group With European-Wide Distribution

BMD) Announces the Signing of NOVE25, the Italian Jewellery Group With European-Wide Distribution
Written by Publishing Team

Zurich January 11 2022– (BUSINESS WIRE) – Regulatory news:

beaconsmind (ISIN: CH0451123589 – Stripe: MLBMD), a SaaS provider in location-based marketing (LBM) for retail chains It announced that it will implement a location-based marketing solution for the Italian jewelry group NOVE25. Founded in Milan in 2005, NOVE25 was one of the first brands to offer custom jewelry, and went on to open more than 20 private label stores across Europe.

With a mission to revolutionize the world of jewelry, each NOVE25 store reflects the brand’s philosophy of Italian craftsmanship and personalization, with collections bringing together the creative energies of tattooists, street artists, musicians, and of course their clients. The highly personalized approach to the brand will be emphasized by beaconsmind’s Suite, which will enable marketing teams to better capture customer profiles and effectively anticipate consumer tastes and means of expression.

At the intersection of jewelry, design, accessories and fashion, NOVE25 stores attract a large number of customers daily, in sharp contrast to fine jewelers with few shoppers and high price tags. With a high daily flow through its stores, the company must harness the power of data to increase profiling capabilities, thereby boosting loyalty, basket sizes, and sales. The beaconsmind solution will be at the heart of new engagement campaigns, using personalized messaging that brings a core digital angle and resonates heavily with younger generations of shoppers. It is also possible to capture customer ideas and feedback in beaconsmind’s Suite, which will enable NOVE25 to design products that inspire and personalize its growing customer base.

Mr. Roberto Dependetto, CEO and Founder of NOVE25 said, “Personalization is central to our brand philosophy, and digital capabilities today are essential for our customers. The Beaconsmind solution seamlessly combines these two aspects. Furthermore, our unique stores are truly unique that stand out from the crowd, and today with a presence A high-performance online channel, the natural next step was to enhance the digital capabilities of our stores. Thanks to Beacon, we will be able to engage with shoppers through a channel they love and seamlessly integrate the best of online and offline shopping.”

For beaconsmind, this partnership represents a fantastic opportunity to demonstrate the strength of their solutions and aims to outpace the results obtained so far with Anchor brands: over 50% increase in offline sales conversion rates, 40% higher frequency and purchase motivation, and more. A 15% increase in sales.

Max Weiland, CEO of beaconsmind AG, said, “We are delighted to partner with NOVE25 in their mission to transform jewelry. NOVE25 has succeeded by enabling its customers to express themselves. through our digital channels.

About NOVE25

Nove25 was founded in Milan in 2005 by Roberto and David, two brothers with a passion for designing jewelry in an urban spirit, working with sterling silver, and testing their skills. Their history is built on passion and intuition, driven by the need to invent something new and to bring out their creativity through sterling silver and semi-precious stones. Nove25 is the answer to a tired, boring and closed-minded market. With over 15 years of experience, Nove25 continues to forge a unique path and help people from every social tribe express themselves. Over the years, word has spread, and now footballers, musicians, and bloggers are all brand advocates and ambassadors. Those who come to Nove25 have no limits or definitions, because creativity can make everyone’s dreams come true. Fedez, Max Pezzali, Club Dogo, Marco Mengoni, Rocco Hunt and other stars from the worlds of music, sports, radio and television are all Nove25 wear styles. These pieces contribute to the many works created in the Milan workshop, fulfilling a truly big dream, open to all and constantly expanding and developing.

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About beacons

Founded in 2015 in Switzerland, beaconsmind is a leader in location-based marketing (LBM) software for retail chains. beaconsmind helps retailers run successful location-based marketing campaigns. By providing stores with Bluetooth signals that accurately identify customers, and by integrating their suite of software, beaconsmind opens up an entirely new channel for retailers to interact with their customers, fundamentally transforming the shopping experience. With its solution, retailers can combine digital and physical shopping and address the comfort gaps of each.

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Max Weiland, Founder and CEO
Tel .: +41 44 380 73-73

media relations
Nicolas Merigo

Investor Relations / Strategic Communication
Louis Victor Delauvrier

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