“A brand is the set of expectations, memories, stories, and relationships that, taken together, represent a consumer’s decision to choose one product or service over another.” – Seth Godin
Watch Zee Business live TV below:
Brand management is a complex concept for many marketers who rely solely on sales and marketing methods to grow a business. There is a stark difference between business and brand development because the latter requires extreme patience and reward in the long run. Marketers tend to look for short-term growth by focusing only on sales without building a relationship with the customer. This oversight is the main cause of poor reputation and neglect of customer engagement which slowly eats up the business from within. Brandpreneur Arghya Sarkar aims to solve the uncertainty and lack of information among marketers and aspirants with the help of the Brand Management Institute of Recruitment that sheds light on the untapped potential of brand management, and how it can help digital marketers usurp the competition by winning the hearts of their customer base while gaining their loyalty.
Recruitment Mantra Brand Management Institute is a long-awaited dream of the founder of the widely used recruitment portal, Mr. Arghya Sarkar. He has struggled for years to achieve the goal of creating an educational program that actually helps marketers solve the most common and complex aspect of branding and marketing. The Institute of Brand Management Recruitment Mantra offers brand development courses like brand management, market research, advertising management, and a few other related courses that are unheard of, in most of the training institutes. Mr. Arghya Sarkar wanted to solve this skill shortage in marketers and that is why he designed the curriculum by studying and improving the traditional methods that are used for marketing education, even today.
Mr. Arghya Sarkar realizes that to spread awareness and nurture young marketers about brand management, there must be a Brand Management Institute for recruitment in every city of the country. This is the main reason why he opened the doors to distribute the Recruitment Mantra Brand Management Institute franchise, in order to make it accessible to every enthusiast who aims to delve deeper into brand management and other pivotal digital marketing skills. He says, “The idea behind allowing franchising of the Recruitment Mantra Brand Management Institute to be staffed is not fueled by financial aspirations. Being franchisor from the Recruitment Mantra Brand Management Institute means taking on the same responsibilities and maintaining the same quality of faculty as well as infrastructure. It is essential to think In that Recruitment Mantra Brand Management Institute was designed with a short-sighted vision to build adept marketers with the skills and confidence to enhance brand penetration and perception among consumers.Another reason is to share my personal experience that has been incorporated into the courses is present at the Recruitment Mantra Brand Management Institute.Failure is the biggest teacher and I want That the participants in the training sessions learn from them.”
(Disclaimer: Brand Office Content)