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CalPaces for Recruiting: Direct mail solicitation using CalPaces

CalPaces for Recruiting: Direct mail solicitation using CalPaces
Written by Publishing Team

This is the fourth article in our new series covering broker recruitment strategies. This article explores how a broker solicits potential hires using direct mail recruitment.

The first article deals with the creation and maintenance Broker recruitment plan and objectivesCovers the second article mediator seeking techniques Which varies according to the type of rental required, and covers the third article mediator interview process.

Benefits of direct mail

After placing a Recruitment goal, a work plan, and create Minimum StandardsRecruitment broker ready for it Seeking new employees.

the Recruitment goal As a moderator, it allows you to specify:

  • How many agents do you want to hire;
  • What qualities do you look for in an agent;
  • How much time are you willing to commit to training new agents; And
  • Who will you ask?

Direct mail is often used as part of the medium Direct marketing Campaign. Direct marketing It is a method of mass advertising sent to landlords and tenants within the FARMing community. It’s a team approach to getting to people’s multiples.

The broker uses direct mail marketing to reach potential customers. However, they can also use direct mail in files recruitment process To reach potential recruits. Best types of appointments to deal with direct mail They are newly licensed and licensed inactive agents.

direct mail tangible And continuous. It has staying power and lasts much longer than email that is ephemeral. The letter may sit at the recipient’s desk or desk for days or weeks, rather than an email out of sight and out of mind.

In addition to its long-lasting effect, physical mail also increases the power of it emotional reactions From the information received via e-mail. Physical ads produce stronger memories Compared to digital advertising, with more recipients too the desire The product or service is perceived evaluation product or service, according to a 2019 research study from Temple University and the US Postal Service.

for you cost For direct mail production will depend on:

  • the Material Type send it
  • the sound; And
  • Postage rates.

It’s a good practice a path Your direct postal efforts. This includes:

  • How much do you spend on materials and postage;
  • To whom do you send mail and
  • who responds to your requests.

Related articles:

All about direct mail marketing

Steps for sending recruits by direct mail

To start hiring via direct mail, the broker needs to have access to:

  • local agents brokers and partners may employ;
  • licensee Actual postal address; And
  • a Employment Form To draft introductory letters.

Brokers with 10 or more licensees operating are eligible to join CalPaces First Tuesday a program. CalPaces provides brokers with all the above information so that they can easily recruit new talent.

using Recruit local licensees The feature on the broker’s homepage, you can search by city, zip code or region Local Agents and Affiliate Brokers to hire. You can also adjust the parameters of this search to find newly licensed brokerage partners and sales agents, including those who are licensed to:

  • One year;
  • 9 months;
  • 6 months; And
  • 3 months.

You will receive a list of licensors in your desired region that includes their name, DRE license number, license expiration date and details Actual postal address.

Once you have potential recruits to contact, use the new agent recruitment letter provided with your CalPaces membership as a file Employment Form To send newly licensed agents by direct mail.

Or use the FARM letter template to hire new agents at your brokerage. You just need to enter your company name and address, recipient’s name and address, some positive attributes about your company that you would like to highlight and your contact details.

FARM letter templates are also available for hiring experienced agents.

Other CalPaces feature includes a file Label printing Selection. the Label printing The button creates a separate blank document containing the names and addresses of potential recruits of your choice so you can easily print labels to place on envelopes containing your employment letter. This saves significant time and effort that would otherwise have been expended when doing this manually.

the Download List The button is also available for you to download the list you have received under your search parameters as a spreadsheet for record keeping purposes or for easy access.

When your mail hits the streets, be prepared to send recruiters who bring your connections back to agent interview paper. [See RPI Form 500]

the agent interview paper It gathers basic preliminary information about potential recruits, and asks them to provide information about their background, education, and real estate-related activities to help you determine whether an in-person interview is worthwhile. [See RPI Form 500]

Related articles:

Sample Week: Agent Interview Sheet, Sales Agent, and Broker Employment Agreements – Forms 500, 505, and 506

Join CalPaces today

CalPaces is a file mediator appraisal program show it first tuesday For brokers with 10 or more licensed employees. The goal of CalPaces is to encourage high levels of customer education and awareness.

Brokers members pay with CalPaces no thing for service. No registration fee, no annual fee – ever free service Multiple reasons to join!

In addition to Recruit local licensees Feature, Updated monthly, Broker members also enjoy the following benefits:

  • a 30% off For broker agents
  • a 15% monthly refund on all broker-agent subscriptions, and 15% instant discount to their agents or
  • a 30% monthly refund for the broker.

Choose one of the three options, and you will receive a profile CalPaces source code. enter this Code source When did you or one of your agents apply for first tuesday Courses to activate the discount or return. This is!

CalPaces broker members also receive Monthly Reports It details the agents who enrolled under the custom source code, the course they enrolled and the price they paid. Here, you can easily track the progress of your agents.

in your Monthly ReportsYou will also receive notifications for upcoming agents License renewal Within the next six months. Use this list to discuss California matters with your agents first tuesday The courses they will enroll in.

Related articles:

The value in getting a list of local agents

Employment alternatives fall short

Some alternatives to recruiting other than using CalPaces include:

  • cold call potential recruits
  • send cold emails;
  • Utilization Training Services that provide business plans for brokers; And
  • waiting for recruiters to call you (eg, I do nothing).

cold calling It is the begging of another person who has no prior interaction with the caller. Cold calling results in one appointment for every 330 calls made, or a call-to-appointment ratio of 330:1, according to a research report by the Keeler Center.

send cold emails It is another way to recruit. Like its telemarketing counterpart, this alternative also has a low success rate. Remember that print media and advertisements have a much longer shelf life and stay in the recipient’s memory longer than information received digitally, such as by email.

enlist the help of a training service It is another way to generate business for the broker. The Realtor’s coach addresses the Realtor Business Operations and Development To keep the broker financially solvent. Some of these programs have unlicensed trainers themselves who have no real experience in real estate sales (i.e. charlatans), and will cost brokers up to $300 per month or more, or $3,600 per year, with no real tools or methods for recruiting other than theoretical knowledge.

Finally, the broker may choose Do not do anything Great for hiring new agents and broker partners, but simply wait for new talent to appear at their door. Without planning to hire new, active licensees in addition to future licensees, the broker will not set up new business – and risk exiting the real estate profession.

Don’t wait for talented licensees to contact you. Be proactive! Register with CalPaces and start hiring – and saving – today!

Call 951.781.7300 or visit

Related video: Referral and Business Development Fees

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Publishing Team