Chimp & z Inc, the digital agency from the house of Merge Infinity Global, has won the digital marketing mandate for LenDenClub. As part of the mandate, the digital agency will be responsible for social media management, creative solutions, human resource management, media planning and strategy, and influencer marketing for LenDenClub and its loan product, InstaMoney. The agency will build brand awareness and initiate social conversations to reflect the brand’s vision. The agency said in a statement that the account won after an offer by multiple agencies. Furthermore, the account will be handled from the agency’s headquarters in Mumbai.
According to Angad Singh Manchanda, CEO and Co-Founder, Chimp & z Inc, LenDenClub has established a significant foothold in the country by offering peer-to-peer (P2P) lending, a modern investment class for diversifying private investment portfolio, and is redefining the digital lending industry. Also.
Our strategic and creative expertise will add more value to your brand image and business plans. Chimp & z Inc and LenDenClub share very high ambitions and this common ground and vision will make this collaboration beneficial to us and delight our audience.”
P2P lending platform LenDenClub provides an alternative investment opportunity for investors or lenders looking for high returns with creditworthy borrowers looking for short term personal loans. It claims to have secured over 2.5 million borrowers and 1 million lenders. The P2P lending platform claims to have recorded loan payments of over Rs 2,000 crore since its inception while disbursing over Rs 1,500 crore in the current financial year.
Against this background, Chimp & z Inc will cement the brand as a thought leader by building its brand image to boost social visits. In a statement, she said, through various strategies, that the agency will demonstrate the brand’s mission to position it as a one-stop shop for all investment transactions.
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