Additionally, InColorStock offers a 50% licensing rate to photographers, which is among the highest on the market. This is intentional because I believe that content creators should be fairly compensated for their work. InColorStock has some niche competitors, which I actually think is a great thing. I think there is room for other stock content sites that focus on culturally and ethnically diverse people. It’s good for the market to have more choices, it’s good for us as a country to have more inclusive images because visuals are a powerful way to shape culture, and it’s good for photographers and videographers to have more choices for their venues. They can license their work.
Q: In terms of its evolution, how long is InColorStock? Are you looking for investors? Can organizations looking for stock images use InColorStock now? If so, how do they do it?
s. InColorStock has its first set of stock images currently available on the site and customers can log in now and immediately purchase and download editorial, commercial or standard licenses for these images.
In addition, I also provide more inventory content to the site. What does this mean? I spend a lot of nights and weekends targeting photographers who have portfolios with InColorStock images. I spend hours reviewing photo portfolios on websites and on Instagram. This is actually one of my favorite parts of running InColorStock, but it’s also the most time consuming. It’s content acquisition and for a content-driven business, it’s everything.
InColorStock is a two-sided marketplace platform, which means I need to build two sides of the company – the stock content library and the customer base for buying image licenses. So far I’ve managed to get three photographers to sign on InColorStock, which means I have the right to license their photos. I have a long way to go, but I am encouraged that three photographers have put their trust in me to license their work.
Q: What are the biggest challenges?
a. InColorStock is a purely digital work. There is no physical product. I can’t go to a farmer’s market to sell a drink or make a pop-up shop and sell a piece of clothing. Everything is online. So, the biggest challenge is honing your digital marketing strategy to speed up the acquisition of stock photos for licensing from photographers.
I finished my MBA in May, and in the fall I enrolled in a Digital Marketing course through UVA. I know! Learning continues. This digital marketing course has given me the tools to create a digital marketing strategy to get to know and connect with photographers.
As of now, I’m outreach live and have built a workflow that allows me to connect with at least three new photographers every week. I’m learning that turning a photographer from being interested to signing a license agreement is just like acquiring a new customer to buy a product. But in this case, I sell the photographers on InColorStock as a product and all of this is done online.
Q: What do you enjoy most about your full-time job as a management producer for POLITICO Live? And how do you find enough time in the day to run a startup, too?
A. POLITICO Live is POLITICO’s live journalism platform. As a product manager, I envision and execute all editorial content on the platform from interviews with White House Press Secretary Jen Psaki to summits featuring corporate executives from Salesforce and Ikea, members of Congress, governors, mayors, activists, and a city hall series on racial inequality. .
Since the start of the COVID pandemic, it has topped the content and execution of over 300 live news events. My work also includes strategic collaboration with marketing, audience engagement, and product teams.
My favorite part of all my work is training Politico journalists to be interviewed. It really is an art and science to not only ask the right questions to ask in relation to what is informative and objective but to master how to ask these questions to elicit what we need to know.
As much as I find the time to work full time and work for my company, I think it has to do with a combination of factors. First, I set my goals for each quarter. So, for the fourth quarter of 2021, it’s all about digital marketing strategy and there are certain KPIs associated with that. I know that every week I have to do a bunch of errands and set aside nights and some weekends for this. So having a structure helps ease the stress of working full time in the news business, which can be messy and also managing my project.
But of course, I have my days like everyone else when I’m human and feel overwhelmed. On days like these, I have a motto – “What is the only thing that can be done today? Just do that one thing.” I’ve also reached out to a lot of the founders both inside and outside of Darden, and it’s helpful to talk to my fellow founders because they got it.
Q: What are your long-term goals for the company?
c. My long-term goal for InColorStock is to build a premier destination for high-quality stock content that depicts the culturally and ethnically diverse people of the United States in an authentic and organic way. When someone comes across an image displayed on the site, it should resonate and it doesn’t seem like we’re trying to show a very superficial view of diversity. There is no symbolism.
In the short term, I would like to enroll 100 photographers on the platform within the next year.