Digital Marketing Jobs

Digital Marketing Manager – Academy Music Group

Digital Marketing Manager – Academy Music Group
Written by Publishing Team

company: music academy group

Location: London (office and telecommuting)

Reports to: Head of Public Relations and Brand Communications

work hours: full time

Role
As a senior position in the Communications and Marketing team, you will have a solid understanding of digital marketing and be responsible for developing, implementing, tracking and optimizing digital campaigns across a variety of shows, tours, events and entertainment venues nationwide. With multiple platforms, you will leverage, build and implement marketing strategies, ensuring the best multi-channel delivery to achieve our core business and commercial objectives.

our team
In an essential role in the department, you will lead an innovative digital team to enhance productivity, teamwork and performance, where collaboration is at the heart of everything we do.

around you
Demonstrated significant experience in a digital marketing role, with a focus on music, media or entertainment and managing multiple accounts
Exceptional knowledge of digital marketing in CRM tools, data management systems, websites and social media platforms
Strong digital advertising experience in Social Media, Facebook Business and Google Ads
Excellent understanding of key analysis and reporting tools to translate data into insights
Proficient in all Microsoft Office Suite programs, including PowerPoint
Solid working knowledge of Google Analytics and Analysis tools
Brand management experience

what do we need
– Analysis and detail oriented
Data-driven thinking
Strong Digital Skills, PPC, SEO, Paid Social, CRM
– Highly organized, driven by deadlines, self-motivated and proactive
– Excellent Communication Skills
Focus on positive attitudes about ability to work and solutions
– Ability to work collaboratively and independently
Understand the broader industry landscape, digital marketing, and key social media platforms and technologies
Flexibility to work irregular hours (weekends/evenings/public holidays)

what are you going to do
Develop and lead the Digital Executive Team (CRM and Website Executives)
– Create and efficiently manage dynamic digital marketing campaigns for all shows, tours, events and venues across our digital platforms
Work collaboratively with the Head of PR and Business Communications, Department Leaders (Marketing, Social and Content, Design, PR), Promoters, Partners, Ticket Services and Agencies to devise, implement and amplify multiple digital strategies to increase ticket sales, grow email marketing lists, and drive traffic On site, site optimization, project led campaigns, digital products and services, advertising revenue, social media engagement
– Planning for paid search, paid social strategies, spending and performance optimization in digital ads and promotions
– Building and maintaining strong relationships with digital marketing managers and digital departments within the Promoter, Contributor, Ticketing organizations and our primary partners
Managing digital executives (website) and performance of company websites, websites, and associated digital products and services
– Monitor website performance and explore new developments, increase site traffic, conversion, time and engagement
– Regularly review and improve website content, metadata, and sitemap activity
Interface between internal and external teams for regular updates, including testing, security, hosting, site maintenance, and new release requirements
Incorporating and recommending summaries, identifying technical and user experience requirements for website design and functionality, and best practices
– Implementation of search engine optimization programs and strategies
Defining department goals and key performance indicators
Manage CRM executives and email marketing systems to improve ticket sales, increase engagement, and promote database growth across all touch points
Create, manage and update email templates and slides with the CRM team
Measure ticket sales performance across data management systems and report on the success of all CRM campaigns
– Use analysis tools and dashboards to monitor performance, reporting metrics, and campaign analysis
Be a guardian of data integrity under the data protection guidelines and the GDPR
Create and generate relevant daily/weekly/monthly reports to inform key stakeholders, business partners and the broader campaign
Support Head of PR and Brand Communications with online brand experience and work with external agencies and internal development teams as required
Building relationships with platform partners, products, and services
– Stay informed and connected with the latest developments in digital media, social advertising, online advertising, key digital marketing trends and ideas

Equal chances
We are passionate and committed to our employees and go beyond the standard discourse of diversity and inclusion. You will work in an inclusive environment and will be encouraged to bring yourself fully to work. We will do everything we can to help you successfully balance your work and home life. As a growing company, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people regardless of gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Our company
Academy Music Group (AMG) is the UK’s leading owner and operator of live music and entertainment venues with award-winning credentials. Many of our historic theaters are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances.

AMG is part of Live Nation Entertainment which is the world’s leading live entertainment company and consists of the global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

About the author

Publishing Team