Digital Marketing

E-commerce trends, growth marketing predictions – TechCrunch

E-commerce trends, growth marketing predictions – TechCrunch
Written by Publishing Team

TechCrunch experts are off to a great start in 2022!

growth marketing

(TechCrunch+) After speaking to marketing leaders for a year, here’s my advice to CEOs: Rebecca Lin, co-founder and general partner of Canvas Ventures, writes about the latest challenges facing developing marketing teams and shares some of the advice she’s given and received from CEOs and marketing leadership. Her post includes commenting from Lauren Weinberg, Chief Marketing Officer at Block, One Medical CMO Doug Sweeney, and others.

(TechCrunch+) 5 Growth Marketing Predictions for 2022: Growth marketer Jonathan Martinez shares his growth marketing forecasts for 2022, along with tips on scaling testing, influencer marketing, video advertising, and other tactics.

When discussing the field of ad technology, Martinez says, “Of all the platforms that are being produced, the ones that use AI are the ones I watch closely for their ability to free up time that they provide marketers with for growth.”

(TechCrunch+) 4 trends that will define e-commerce in 2022: Ben Bar, president and co-founder of Octane AI, helps us kick off 2022 with his e-commerce predictions. Parr looks ahead at what’s to come, including web3 and NFTs, and gives his advice on how to move forward with your startup.

Should online sellers start planning now to start stocking NFTs? Barr notes that Shopify is testing a beta program for Shopify Plus customers that helps them sell non-redeemable tokens across its platform, but still suggests a wait-and-see approach:

“Unless you’re deep in the web3-land world or have a big enough budget to try out the brand, you can probably wait until the technology is more mature or dip your toe in the water just to get started,” Barr wrote. “Launching a great NFT requires a lot more work than creating a JPEG and putting it on the blockchain.”

Marketer: Reddy Singh, founder of 91Ninjas
Recommended by: Anish Khadia, benefit
certificate: “Ridhi and the 91Ninjas team bring good domain knowledge, high-quality thinking and focused execution. We selected them for their expertise, disciplined approach and excellent work ethic. Thanks to the 91NInjas team, our in-house marketing engine has gained good momentum. After they joined the ship, they quickly started working on multiple fronts. In particular, We have seen good traction on the social media and content front. We have seen a good increase in organic traffic on blogs and our visibility in domain specific keyword research has improved significantly.”

Marketer: Reddy Singh, founder of 91Ninjas
Recommended by: Odette Dhawan, Dropshop Network Private Limited, https://www.brandsofbharat.in/ (UDIT provided this link which goes to a different site than the company he works for, not sure if we should include both?)
certificate: “I came across some social posts by 91Ninjas for other startups and was impressed with their work. They had a completely different approach to social and that appealed to me. They are a team of good thinkers and know how to tell brand stories and engage users. They hear you, understand the business intent, and then They work backwards to craft a customized strategy that can help you achieve your goals. Their logical approach, smooth execution and work completion make them stand out from the crowd. For startups, they are a good choice considering how they operate (just like your in-house team) and the value they bring.”

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