Eggoz has announced the appointment of Samarth Wadhwa as the company’s new Chief Marketing Officer. Wadhwa brings nine years of marketing, brand management, product promotion and digital marketing experience to the company.
His appointment is a strategic move by Eggoz to build on the company’s recent success and see growth. As Chief Marketing Officer, the company said in a press release that he will be responsible for directing the marketing function and defining short- and long-term strategies for the brand.
Wadhwa previously oversaw brand and digital marketing roles at Ford and Honda Motorcycle.
He completed his Bachelor’s degree in Computer Applications from Bharati Vidyabeth Institute of Management and Research, New Delhi, as well as his MBA in Marketing and Finance from the same institution.
Wadhwa stated: “It is a great honor to be a part of Eggoz, the first consumer-focused integrated farmer’s egg brand in India and to further its mission to provide fully integrated, chemical-free eggs from farms in every corner of India. I am confident that Eggoz products Her services and strategies will quickly propel her to the top of the business landscape in India. I look forward to working with the Eggoz team and helping the company thrive in the market.”
Abhishek Negi, Co-founder, Eggoz said, “Samarth is a marketing expert as well as a strategic thinker. He brings a variety of capabilities and a wealth of experience to help Eggoz expand in India. Samarth’s enthusiasm and dedication is invaluable in helping Eggoz shape and developing new opportunities. I look forward to Samarth to make a strategic contribution to the success of the company.”