He says it’s the ‘natural next step’
ALBANY – FuzeHub now provides services that cater to the marketing needs of the manufacturing and technology sectors in New York.
“Leaders in the manufacturing and innovation communities come to us because we know their industries,” FuzeHub CEO Elena Jarrock said in a press release. “Together with our partners in New York regional electrical and plumbing centers across the state, we know how to solve problems, get results, and make communications that lead to long-term impacts. Branching out into marketing services — which will help raise awareness and drive sales for manufacturers — is A natural next step.”
Albany-based FuzeHub is the statewide hub for the New York Manufacturing Extension Partnership (NY MEP). FuzeHub helps New York-based manufacturers address challenges through training, services, organizing events, and facilitating connections to manufacturing-related resources.
Marketing services from FuzeHub are now available to startups, small to medium-sized manufacturers, and technology companies across the state. FuzeHub upgraded its marketing offering after several conversations with customers and partners “indicated industry-wide demand” in its release.
The FuzeHub Marketing Group can support businesses with strategic branding and messaging, marketing plan development and implementation, public relations, traditional and digital advertising, website optimization and development, social media strategy and implementation, exhibition and trade fair support, additional materials and sales.
FuzeHub also plans to offer free marketing resources such as the “inFUZEd” monthly workshop series.
The series seeks to educate manufacturers on topics such as digital and email marketing, search engine optimization, e-commerce, and media relations. Upcoming workshops include best lead generation practices for manufacturers on January 24, tracking digital marketing efforts on February 14, and the “digital twin” approach to marketing on March 7. Those interested can register at fuzehub.com/infuzed-marketing-meetups.
In addition, FuzeHub will offer a periodically released marketing e-book series for manufacturers to “deepen their knowledge” about a specific aspect of marketing. Each e-book will provide recommendations, tips, and how-to guides for implementing tactics and strategies.
About NY MEP
The New York Manufacturing Extension Partnership (NY MEP) is a network of 11 organizations that provide “growth and innovation” services to small and medium-sized manufacturers in New York to help them create and keep jobs, increase profits, and save time and money.
Supported by a combination of federal and state funding, NYSTAR is part of the National Institute of Standards and Technology’s Hollings Manufacturing Extension Partnership and is overseen by Empire State Development’s Division of Science, Technology and Innovation (NYSTAR).
In 2019, the New York MEP program created or retained 5,275 manufacturing jobs and generated $992 million in company cost savings, new investment, and increased or retained sales, according to a FuzeHub release.