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GEICO, T-Mobile splash the cash

GEICO, T-Mobile splash the cash
Written by Publishing Team

Today in the Unpacks: SBJ’s David Broughton is deepening ad spend across national sports broadcasts in 2021.

  • Mark Davis takes another big swing with Becky Hammon
  • Nielsen Points of Impact grow to include more than 100 CFB programs
  • Australian Open still on track two weeks later
  • UPS does not renew Ferrari F1 team deal
  • Klarberg’s Monarch . has been acquired by MAI Capital Management
  • NBPA assets see 41% increase in fiscal year 2021
  • SBJ is seeking to fill a vacant position in Charlotte

GEICO And T-Mobile They were the only brands to rank in the top 20 in spending on national TV ads in 2021 worldwide NFLAnd NASCARAnd NBAAnd NHLAnd MLB And MLS, for every iSpot.tv Data cited by SBJ’s David Broughton.

GEICO led the way among all brands that advertise on national MLB television broadcasts ($18.9 million) and NASCAR races ($7.1 million). The insurance company also ranked second in the NHL ($11.8 million) and number three in the NFL ($183.3 million). The only other insurance company to lead the league was state farm and the NBA ($29.4 million).

While T-Mobile did not lead any league, it was in the top ten for five of the six leagues examined. The cellular brand is ranked #2 in the MLB ($12.2 million), #4 in the NFL ($163.9 million), #3 in the NBA ($24.5 million), #8 in the NHL ($7.2 million) and No. the fourth. NASCAR ($3.6 million). It was the No. 19 brand for MLS.

Verizon Topped all spenders with 232 million dollars NFL TV broadcasts from January 1 to December. 15, excel number 2 gradual ($208.6 million). Progressive cracked the top 20 in every major league except MLS.

More master data points:

  • Among the QSRs, Taco Bell He cracked the top 20 for both the MLB and NBA. Side roads The NHL and NASCAR roster cracked, while Wendy Make your own MLB and NASCAR rosters. McDonald’s You did not make any of the six lists.
  • stronghold It was well represented across the industry, flying in the top 20 in MLB, NFL NBA, NASCAR, and MLS.
  • While the crypto space is a major conversation starter across the mathematical business, FTX It was the only spend that broke into any of the top 20 teams in any league ($5.9 million across MLB).

Tottenham coach assistant Becky Hammon Over the weekend he agreed to become the head coach of Las Vegas Aces In a deal that will make it WNBAThe highest paid coach, in Houston Chronicle. Hamon, who reached the finals of the World Cup Trail Blazers Coaching job in the last season, she chose the WNBA opportunity presented by the owner of Aces Mark Davis Instead of pursuing another NBA Opening.

records Jerome Solomon She writes that it would have been nice if it was President Hammon’s first coaching gig in the NBA, as her hiring would be “enormous for the sport.” However, the NBA is “making progress,” with eight women now serving as assistant coaches in the league.

SBJ’s Abe Madkour Discuss employment of the day Buzzcast, ” he remembers, Mark Davis‘ the father Al Davis She was a pioneer when it came to providing opportunities. Now Mark Davis is also ahead. LSU Fitness Trainer Nikki Vargas As team leader in January.

the Nielsen’s Impact Points which measures the marketing value of a college sports team to student athletes has expanded to more than 100 college football programs, SportTechie reports. Andrew Cohen.

The database was originally launched in October for National Collegiate Athletic Association DI men’s basketball teams only. The Nielsen Impact Score ranks the college team’s marketability based on three main categories: time spent on national television, activation with local sponsors and program sharing on social media. Nielsen says its scores are designed so that college coaches can reference data on whether their NIL program can be certified when recruiting student-athletes.

“Kids often go to places where they can often get paid,” Be a beauty queen Football coach Lynn Kevin He said last month. “That is what it is. A free agency has been set up in college football. This is just a whole new thing to deal with.” Nielsen says that three of the four teams are doing a job CFPAlabamaAnd Georgia And Michigan – All ranked in the top 10 Nielsen Impact Score. Fourth School Cincinnati, is the highest-ranked team among the Group of Five conferences. dukemen’s basketball Registered in October as a first Nielsen Impact Score customer. DaytonMen’s basketball has also since been registered to access the recruiting database.

SportTechie is now part of the Leaders Group. For more coverage on the intersection of sport and technology, go to sporttechie.com.

plan for Australian Open “Stay on track, despite many players returning positive results on arrival and an increase in local cases that could threaten audiences for the event,” according to Melbourne era.

tennis australia “It insists that it has taken all steps to significantly reduce the risk of an outbreak among players and staff, as more than 13 international charter flights have landed from it. Los AngelesAnd DubaiAnd Santiago And Tokyo Four more will arrive in the next few days.”

TA said ticket sales were “strong, despite cancellations by several high-profile players and continuing uncertainty surrounding attendees.” Novak Djokovic. Tournament was ‘Access Powered’ Rafael Nadal, who tested positive for COVID-19 last month.

Watch more tonight my world Version.

UBScare deal with F1 a team Ferrari Finished without renewal, team confirmed to SBJ’s Adam Stern today.

UPS has been a partner of the team since 2013, becoming their official logistics and freight forwarding partner, and has extended the deal several times since then. Logistics is an important category for F1 teams as they move goods around the world on a monthly basis to support the global flight schedule. However, Ferrari updated its team partners page this week when the calendar shifted to 2022, and missing was UPS as well as mission winIt is the marketing campaign of the tobacco company Philip Morris International He talks about how the company intends to eventually stop selling cigarettes.

The fate of the Philip Morris deal is not yet clear, with Ferrari saying in recent weeks that the two sides are still in discussions over a possible renewal, but Ferrari confirmed to SBJ that the deal with UPS is now over. UPS did not immediately respond to a request for comment. On a more positive note for Ferrari, it has added two new sponsors in recent weeks – Santander bank and candles Digital Holdings Inc. — It says it has other new partnership announcements on the way. 2022 F1 season starts in March the two seas.

Monarch Business & Wealth Management, a financial planning firm for high net worth individuals owned by a minority owner in the Yankees Barry Clarberg, obtained by MAI Capital Management, SBJ reports Terry Lifton.

Klarberg, in SBJ Forty Under 40 Honored in 2000, he will become Senior Managing Director at MAI, and Monarch will be added to MAI’s Sports and Leisure division. MAI said it has $12.2 billion in assets under management.

This is MAI’s fifth acquisition since it was acquired by the financial services company Galway Holdings last September.

the NBPAThe company’s assets increased 40.9% to $391 million from $277.5 million in its most recent fiscal year, according to its public annual report submitted to US Department of Labor Cited by SBJ’s Liz Mullen. Liabilities increased 39.9% from $87.5 million to $122.4 million for the fiscal year ended September 30. Net assets increased 41.3% from $190 million to $268.5 million over the same time period.

Outgoing NBPA Executive Director Michelle Roberts She was the highest paid union employee, earning $1.49 million versus the $1.47 million it received for fiscal year 2020. The reason for the increase in assets is not clear and the union does not comment on its annual financial report. However, it was noted in the model that the NBPA affiliate marketing and licensing company, Think 450, acquired $182.5 million during the time period.

The NBPA also noted in its report that THINK450 issued certain checks totaling $62.1 million representing receivables in the form of mass licensing funds. The form revealed that 384 players received checks for $133,000 in group licensing revenue for 2020-2021.

  • NFL Broadcasting across the league addressed the late John MaddenLegacy before, during and after yesterday’s matches. Kurt Minvi Madden noted “gives us instant credibility” when he was hired by Fox in 1994. Jim NantzHis fingerprints are in many jobs to this day CBS. ESPN’s Adam Shifter: “I can make the argument that there may not be a single individual who has influenced the NFL more in history than John Madden.” SBJThe daily edition contains more.
  • long time ago International Olympic Committee member dick pound Tell USA TODAY Possibility Beijing games Cancellations or postponements are “very small,” despite the spread of the COVID-19 omicron variant. Pound: “There is no indication that this will happen, but there is nothing in living memory that we have seen before of this kind.” He added, “It is a possibility that cannot be completely ruled out but it is not at the level of whole countries saying we should not go there at all.” Read more in closing bell.
  • Number of positive tests for COVID-19 in Premier League “Has dropped for the first time in eight weeks,” per the athlete. A total of 94 new cases were recorded in the latest round of testing between December 27 and January 27. 2, “nine less than the previous week.” Watch more tonight my world Version.
  • Saturday Classic Wild Winter Sweatshirt It was a “chance for hockey country to take center stage,” and Minnesota “Liked” on the match hosted in target field, writes the St. Paul Pioneer Press. As the temperature “hovers around -10 degrees below zero for most of the night – it will go into the record books as the coldest game in the world.” NHL history” – making the whole house look like twins It was “hosting a playoff”.

SBJ Looking to fill a vacancy in Charlotte, Nickhis newsroom, Daily sports chores publishing. The position will be primarily responsible for compiling, writing and editing daily sports business news from both we And many international regions in a fast-paced deadline environment.

Candidates must have knowledge and interest in sports, sports business, current events and pop culture. The ideal candidate is a collaborative team player, as well as energetic, creative, and self-starter. To apply for this position, send a resume and write samples to rellington@sportsbusinessdaily.com.

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