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Google Executive Criticizes Apple & iMessage, Stating That The Platform’s Exclusivity Can Lead To Teenagers Being Bullied / Digital Information World

Google Hiroshi Lockheimer He recently took to social media, expressing his disdain for iMessage and Apple’s general practices of exclusivity that can lead to a sense of peer pressure developing within teens.

Here’s the thing: I love Apple products. I think they are very well designed, and they are generally elegant products that offer an incredibly intuitive and responsive user interface that doesn’t quite live up to many other devices, smartphones, or others. I don’t think Apple’s amazing market success boils down to just effective marketing: it’s also because the company’s products are objectively good and feel fun to use. I also don’t knock Android products, of course, there are a lot of conveniences offered by Android devices that Apple can’t provide. However, the point I am trying to make is that Apple has paved itself a very profitable path on its way to the top. What the tech giant decided to do in order to solidify this path is to create an atmosphere of exclusivity, whereby Apple products only work best when used in conjunction with other products of the same type. AirDrop technology only works between iPhones and iPads, turning Bluetooth technology into playing music on external speakers. Certain apps are designed to be compatible only with Apple’s own products, so people who use them can only communicate with others who use those products. This is where iMessage comes in.

iMessage has been a huge success lately; While it has always been a relatively profitable app, the COVID-19 pandemic has really helped boost the ranks of individuals using social media platforms in general. iMessage, of course, comes with the proviso that many of its social features only work when used with individuals who also have iMessage. Since the platform is exclusive to Apple products, this effectively cuts off any and every way that individuals with other operating systems or devices can use the Service. So why is this a bad thing and cause for concern? Well, Hiroshi Lockheimer, who also works with Android and Google, took to Twitter, making it clear that he considers these exclusive platforms a form of bullying.

Lockheimer’s statements on the matter are that Apple products don’t really offer any connection with other devices, and thus could lead to a form of ostracism for those who don’t have iPhones etc. This can effectively lead to a form of class bullying, as individuals without iPhones for any number of reasons can be left to dry. With the main audience drawn to iMessage being teenagers, this isolation is a very serious threat and should be sought out.

Read next: Former Alphabet CEO Eric Schmidt discusses the negative and unhealthy role of social media platforms in our daily lives

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