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How to Become a Good Hotel Marketer and Stay Ahead

How to Become a Good Hotel Marketer and Stay Ahead
Written by Publishing Team

Do you want to become a top hotel marketer and stay ahead of the competition in the hospitality industry? Well, hotel marketing covers a wide range of ideas, activities, and techniques.

You definitely want to excel in improving the profitability of your hotel business and attracting the largest possible number of visitors. In this case, you should also be aware of and master these requirements as a hotel marketer.

An effective hotel marketing strategy will influence potential visitors, no matter where and how they choose to research, organize and make reservations for their vacation.

In this article, you will learn how to market a hotel business using the best hotel marketing strategies.

But before we move on to that, let’s understand how marketing works in the hotel industry.

What is marketing in the hotel industry and why is it important?

Hotel marketing refers to several marketing strategies that a hotel marketer uses to promote their business and create a positive and lasting impact on guests.

Among the many aspects of strengthening and expanding your brand, hotel marketing entails the following:

  • Develop strategies to attract visitors
  • Organizing promotional campaigns
  • Planning and budgeting for high and low seasons

In this digital age, your hotel is marketed both online and offline, and both systems have their advantages. However, it is necessary to realize the rise of digital marketing in the hotel industry.

Travelers these days are looking for quick and convenient ways to get to know your area, your hotel and its services. Therefore, hoteliers should improve their visibility through many online channels such as website traffic, social networking sites, email marketing, etc.

Competition is one of the most challenging problems faced by small hotels in the hospitality industry. Hotel marketing is important because it enables the hotel marketer to:

  • Advertise their hotel ownership
  • Show its special features
  • Make their hotel stand out from the competition
  • Determine the advantages of making their reservations there

Finally, following the latest hotel marketing trends and connecting with customers through marketing can help a hotel marketer increase the amount of booking reservations they receive and the revenue they can make.

Why is it important to adopt different hotel marketing strategies?

It’s always a good time to step back and re-evaluate your hospitality marketing strategy, whether you own a small hotel or you have a hotel chain. Demand in every industry is constantly changing, and often new innovative hospitality marketing products are developed to help hoteliers meet those requirements.

Amid the financial meltdown, hotels’ marketing tactics are weakening, leaving hoteliers unsure of the best way forward. Therefore, understanding your customers is the first step in developing a hotel marketing strategy as a hotel marketer.

What kind of guests are you trying to attract?

Attracting international visitors requires a different approach than attracting the attention of locals. Understanding who you are trying to market to can help you set a more specific goal of increasing the hotel’s profitability.

Top 5 Hotel Marketing Strategies

Here are five hospitality industry marketing strategies to help you become a good hotel marketer:

1. Using technologies to improve hotel guest marketing

No matter what type of hotel you operate, potential visitors will search for your hotel online before making a reservation with you. Therefore, one of the most effective approaches is to use the technologies available to you to bring out all the features of your hotel.

Consider giving clients a virtual tour of your hotel and its rooms so that they can better understand the level of comfort and convenience they would like to book.

2. Social media marketing for hotels

Digital marketing for hotels is one of the most effective ways to increase booking reservations and sales revenue. Scrolling through major social media platforms like Facebook, Instagram, LinkedIn and Twitter has become a daily part of people’s lives, no matter where they are or whatever they are doing.

Of course, not all content will appeal to them, but interesting travel-related content is more likely to do so because it sparks the imagination of your guests. When well created, social media travel content can move audiences and inspire them to plan their vacations and itineraries.

When appropriate, post promotions or discounts for local events, or take the opportunity to particularly highlight your hotel’s distinct features or hard-working members of your team. The more you can capture the interests of visitors, the more likely you are to convert them.

3. Provide an unforgettable guest experience

Good customer service is critical in the hospitality industry; Thus, creating offers with your customers in mind is essential. Make sure to provide visitors with real value for their money and enjoyable experiences.

Moreover, if a crisis occurs during the guest’s stay in the hotel, you should do your best to provide a solution. Once you become aware of the grievance, the visitor should not leave without resolving their problem.

Also, if you notice a lot of familiar faces visiting your hotel, you may want to consider offering special incentives to your guests. It can include free or cheap accommodation, meal vouchers or vouchers from nearby cafes, etc.

Depending on where your hotel is located, these hotel marketing efforts can reach many people, which will help you and your guests build great relationships.

This promotional activity is also an excellent way to influence regular customers to refer your hotel to their friends, relatives or colleagues who need to visit the location where your hotel is located. Ultimately, guest gratification is a marketing tactic for hotels that strive to enhance their brand reputation and relationships with their customers.

4. Effective and strategic email marketing to entice guests

Email marketing is one of the most reliable and cost-effective methods of reaching guests and increasing direct booking sales. It’s a handy tool in your inventory of online hotel marketing techniques.

After a stay, getting visitors to post a review helps increase review traffic, and potential visitors can see recent reviews when they search for your hotel. Many visitors or tourists read reviews to judge the experience of previous guests when visiting your hotel; Therefore, word of mouth is important in the hospitality industry.

You can also use email marketing campaigns to send out newsletters about upcoming events or promotions. The internet marketing technology of the hotel will definitely affect the visitors who have signed up for the customer loyalty program of your hotel.

You can send personalized emails to suit your guests’ specific requirements and tastes. Keep their time zone in mind when sending emails and send them when they are most likely to respond.

Use simple, short, direct subject lines with the potential benefits to make your email messages attractive and engaging. Potential customers will be tempted to open your email and read what awaits them.

Also, don’t be shy about using amazing photos of your hotel and area to get their interest. This will increase traffic and attract customers to interest in your content.

5. Use hotel industry tools to your advantage

Hotel marketing statistics are important in the hotel industry. Metrics help you understand where your money is going, where you should invest more or less, and when you need to make changes.

What to do next?

Use the AxisRooms channel manager and reservation system tools to generate reports and help you evaluate specific metrics.

Moreover, there is no such thing as over-preparation. Keep an eye on growing trends and industries, and check your AxisRooms revenue management system frequently to make sure the plans you develop are worth implementing. Advance planning will help to reveal any potential or impending deficiencies.

AxisRooms Editorial Office

AxisRooms, a software suite provider for the hospitality industry, is committed to helping your business grow, not only with the latest products and services, but also with the latest updates from the travel and hospitality industry. Do you have anything to say? Write to us at: [email protected]

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Publishing Team