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How to Build a Solid Experience Vision for Your Business

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Written by Publishing Team

Redefining experiences is key when you’re looking to transform your business at scale. Renewing the experiences it offers to everyone inside and outside the business environment requires a greater alignment of functions to meet consumer demands. These experiences are strategized by teams using insights as an anchor.

You may have a service-based or product-based experience to offer. The core of your business is to add value to your customers’ lives and further enhance them.

It is not easy to plan and design the experience because it needs a solid vision. Seeing experience is a useful technique in the early stages that helps in overcoming the uncertainty of today’s world. Your business should be ready to work through uncertainty. Thus, you need to encourage co-creation of great long-term visions that are ready to be implemented and deliver results.

This is particularly difficult when companies must pursue lofty vision statements that may seem vague and thus difficult to focus on. And this is where building a strong experience vision becomes essential.

What is the vision of the experience?

Experience vision is a term popularized by Jared Spool, who states that “if they tell the right story, everyone will focus on the user experience.” The whole concept is based on the idea that people are predisposed to stories and that narratives that focus on the protagonist are more effective than general assertions.

You can adapt the experience vision strategy to form a medium to long term vision for the product/service. The goal should be to emphasize and meaningfully address user issues by finding solutions to enhance the experience.

Note that a vision statement is different from an experience vision, as the former articulates the broad boundaries of business. At the same time, the latter imagines the future as a narrative based on consumer research.

The question is, how do you combine different types of experiences – user experience (UX), customer experience (CX), and employee experience (EX) – into a coherent whole?

Bring the full experience

Total Experience, also abbreviated as TX, deals with every touch point that impacts and influences end users – including business employees. This is a unified approach that improves company brand marketing, data analytics, and governance.

Customers have grown increasingly reliant on digital interactions with businesses over the past two years. On the other hand, employees needed to adapt (almost overnight) with the mindset of working from home. This has provided an opportunity for companies to rethink how they communicate with consumers and the experience they provide their teams. TX is focused on integrating these experiences into one cohesive experience.

It is critical to build such a cohesive experience especially because you may see consumers and workers as distinct entities. Therefore, TX proposes a more integrated strategy that brings customers, employees, associated suppliers, and other businesses together.

Emphasis on searching

Many companies will have one or two visionaries to lead the ship in the right direction. They tell you what the company’s vision should be and how it can build an experience vision. For example, you can consider Steve Jobs and Jonathan Ive as insights from Apple. There is a clear correlation between the success of Apple in its products through the realization of the vision of Steve and Jonathan.

Unfortunately, most companies lack wise leadership at the top and may need to find their inspiration elsewhere. In such cases, teams get their insights from in-depth research on unmet orders of target customers.

Consider the transition Netflix had to make from a mail-based rental company to a streaming service provider. Many users may tell them they want DVDs delivered to their door, but they also feel unsatisfied with the delays, quality, and delivery times. This prompted the company to start “video-on-demand services,” and gradually, with research, they turned into a streaming services company.

Field studies and other research methods help you understand the current situation. With this data, you can identify areas where the experiences of customers or end users are less than ideal. In addition, such tactics can reveal the basic aspirations and requirements of these users.

Take advantage of this research-based background to create the perfect experience that blends unmet requirements and aspirations. The best possible experience is one that relieves stress and brings joy – you build your experience vision around this. You can gain insights by understanding the gap between what your end users are facing now and what you want them to experience in the future.

Create an inspiring story

The success of seeing your experience lies in how impressive your build can make a story about performances. It is not enough just to listen to a good story; You have to tell him to make others believe in him. And this story must be inspiring and meaningful enough to be conveyed.

Having a shared experience vision in meetings is essential to taking the first step in the right direction. But everyone on your team should ask a fundamental question when framing a story around the experience vision – will that lead us to your end goal?

This suggests that everyone should be familiar with a unified story. Thus, it must be memorable and infectious enough to stand the test of time. While it is difficult to develop an important story, remember that there is no one-size-fits-all recipe for success.

Hugh Doberley and Doris Mitch of Apple Creative Services have set up several stores, but Knowledge Navigator hit the right strings at the right time. A great story is one in which everyone in the company can see their efforts reflected in the larger goal.

The Navigator did not reveal the knowledge of the power source, but the Powerbook engineer can see his work. You need to see your business within a vision by gradually imagining the small steps you need to take to get there.

Foundations of User Experience Strategy

When others start expressing your vision of your experience to you to make sure you heard it, you know it took off. Find a senior executive using your narrative to describe where the business is headed, reflecting that vision really took off. All the while, they’ll repeat, “This is where we aspire to be,” as they tell the tale to the assembled audience.

The organization will focus less on what the competition is doing as key decision makers think about the small steps needed to achieve the vision. It takes a more realistic form when you have an experience vision to drive your user experience strategy. You will see your business go from “we need to deliver quality products/services” to “we need to create great, unparalleled buying experiences for our users.” This is how you shift focus and integrate your user experience strategy with your experience vision.

Executing the experience vision becomes a visual example of what excellent design can be in a company. Because of that, every person within the organization has the incentive to provide better quality goods and services.

Vision validation

As a business, you must first introduce a culture where everyone on the team must check their efforts against a shared vision. Doing this on an ongoing basis helps determine whether actions are working toward or away from the end goal.

Again, it is essential to take small steps when the team is working towards a goal. You need to get your team on the same page because you need everyone to coordinate their next step with a greater vision. This may require frequent maneuvers in design, approach, and tactics. This approach is essential when you make an effort to offer a cohesive experience to everyone within the business ecosystem.

This means that teams must constantly question themselves – “Is this getting us closer to our goal?” A follow-up conversation is often as insightful as the initial vision talk itself, and it’s a great way to discover the details of your business activities.

Your team must be ready to ascertain whether to move forward with a particular change if it conflicts with your vision. Sometimes it is necessary to take a step back to move forward.

Instead, there are times when your vision needs correction. Imagine putting a red flag on the sand of a beach, making it easy for everyone to spot and follow, and if the tides are high, you take that flag behind you. Make sure everyone knows the changes you’re making to your vision as well as why.

Unless you know where you are going, the chances of getting there are slim. Making sure everyone has the same vision will make you feel that your work matters, even with the busiest of groups.


In times of uncertainty and uncertainty, experience insights may help us visualize the type of experience we want to provide to our recipients. Entrepreneurs may use this vision of an ideal future to help them achieve desired results.

It is important to explain to employees how the vision will benefit consumers and the organization to understand why it is important. You should communicate the same to your clients, advisors, and business partners about what you are doing to improve their overall experience. Build a detailed strategy for how they got there and what role they will play in it.

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