Digital Marketing Salary

How to Go From Freelancer to Agency Marketing Professional

How to Go From Freelancer to Agency Marketing Professional
Written by Publishing Team

A freelance life can be great for marketers skilled in SEO, web design, or copywriting. The truth is that many self-employed people do not want to go to the office. Remote work is growing all over the world which may mean that great opportunities in agencies are opening up. A number of digital marketing agencies have gone completely apart in the past two years. You can see a significant rise in your income depending on your previous skills and experience. Here are some tips for transitioning from freelance work to agency life.

Update your CV and LinkedIn

Updating your resume and LinkedIn is essential when searching for a job. You may have a recruiter reach out to you about the role that best fits your profile. Jobs come from all angles in today’s digital age that you should keep in mind. If you have achievements you are proud of, list them and don’t be humble. Launching a new website without losing search engine rankings and then improving organic traffic for a business is a great example.

Social media can be very harmful when you are looking for a job. You may have never had a traditional job because the independent lifestyle that allowed you to have it was good enough. Social media profiles can be full of things you’d rather not share with a potential employer. Digital marketers are notorious for finding things online that you don’t like.

Find a job you know you’ll love

Working in marketing in a specific industry might be something you’ve imagined. Getting into the best marketing agencies probably required you to move to New York or San Francisco in the past. Indeed and LinkedIn can place orders faster than ever before. Don’t be discouraged if you receive constant rejections before or after interviews. See interviews as a form of practice when you find a job that you know you’re ideal for.

Finding a job when you’re already generating an income can allow you to choose someone you like rather than like. You probably don’t need a job but want to get back into agency life or see what it’s all about if it’s your first time. The only aspect you should keep in mind is that without agency experience, you may actually be cutting your salary. There are people who have worked as contractors with agencies that can suffice.

Keep your current party going for a while

You may be working very long hours at your new job and freelance work. Downsizing your freelance business is an option but should only be done when you are comfortable in your new role. Extra money is something you will be glad you worked so hard for. There may come a time when you have to downsize your freelance business entirely. If you have loyal clients, you may be able to start working with them if you decide that working for an agency is not your cup of tea.

Get ready for Zoom meetings

Freelancers might jump on a Zoom call with a client per month or just to start things off. Agencies are full of client meetings and internal meetings. If you don’t like meeting by default, you will have a hard time in an agency. Some agencies are better at sending a detailed email of a topic on which others may schedule a meeting.

Your schedule will be set

You will have to work certain hours with your agency team even when working remotely. As a freelancer, you will likely set your own schedule that allows you a lot of freedom. Even in a telecommuting role, you will give up the flexibility you have when working freelance.

Agencies can be stressful

Agencies vary greatly but there are some that always seem to go wrong. You can inherit a job from an individual too late to believe. The last thing anyone wants is to work for an agency that is a garbage fire in more ways than one.

The transition from a freelance worker to an in-house or remote marketer can be challenging. Perks can be plentiful as some skills can be greatly appreciated. Holding a manager position can result in a massive salary with quarterly bonuses. Create a list of the pros and cons before making any decisions so that it can become clear what is the right option.

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Publishing Team