Being real, relevant and responsible makes all the difference
The holiday season is advertising frenzy. Every brand on the planet struggles to get the audience’s attention, so how do you get past the advertising hype?
Answering this question is a little pricey, so why not try something more straightforward and streamlined? Something that goes directly to your audience.
The key to getting your audience interested in your brand during the holidays is through influencers, not through a huge and expensive advertising campaign that will fall on deaf ears outside your core audience.
Written by: Justin Klein, Markerley
The public trusts their influencers
Many have come to associate the term “influencer” with vicious nonsense that no one in their right mind can handle, but it’s important to remember that hordes of people, young and old, cling to every word. Yes, they may not reverence everyone, but many social media users have at least one or two influencers that they really respect, listen to and possibly trust.
This trust is where your brand comes in. Find the influencer, and the correct influential. Find the influencer that truly matches your brand. Work with them to find the right messages that will resonate with their audience. People, especially young people, can recognize sound from miles away; They know a tasteless marketing ploy when they see one. You want the marriage of your brand and that influencer to work together so well that the audience might think it was the influencer’s idea and not your brand idea.
Once you have all the pieces in place and the posts are published, it is absolutely guaranteed that their audience will flock to your product or service.
How to visually engage the effect
So, you’ve found your influencer and you know what you want them to say. Now what do you want them to do?
It all depends on what you are promoting.
Will this post be a simple image of the product in the influencer’s hand? Does it happen on Instagram? Tik Tok? In the same way that you want to know your audience, you must know your broker.
Yes, keeping a product with a classic text caption below might be the best way to go on Instagram. If your product is a service, best seen in action, or something that needs to be illustrated through video, it’s best to show your influencer implementing your service process on video, preferably on TikTok.
From there, the best step is to post the video to Instagram. It may seem a little silly to post the same video on TikTok And Instagram, but there are a lot of followers on your Instagram account who are not on TikTok and vice versa. It’s best to cover all of your bases; You’ll see the highest engagement this way and when it comes to getting eyeballs on your holiday shopping deals, you’ll want to exhaust all the methods you have.
Another great tool is taking advantage of social media trends. You may not be able to directly include holiday promotional messages as much as you’d like, although you are guaranteed to attract more eyeballs with social media influencers.
Given the skyrocketing rise of the Empire State Building and Duolingo’s presence on TikTok, it has been proven that the best way to reach a youth brand or entity is not to create a focused set of videos that prove it Probably Attract Zoomer’s attention. All you need is a small creative team of actual social media users who know what’s trending, what types of videos you connect with audiences, and what types you don’t. Pair that with the right influencer to get the message across, weave your content as best you can, and you’ll have a winning post.
Don’t waste time creating a great video that smells of clear and ad-supported; Make a plain old TikTok that looks just like all the ones you see, But With your brand naturally fitting in with its own clever spin to stand out. be bold. Let your audience know that you are having fun on social media, just as they do.
Of course, big brand websites are the lingua franca for brands amid the holiday season, but a really smart brand would eschew that frankly and outdated process, and go with something more modern: the influencer. Influencers speak directly to your potential customers, and with the right series of posts that properly explain what your brand’s product or service is, they are sure to increase awareness of your holiday deals. If you want to step up your creativity and be bold, feel free to take advantage of the trends.
Justin Klein is the co-founder of Markerly, an influencer marketing technology partner and platform that works with some of the world’s largest consumer brands.