Influencers around the world mainly earn money from their Instagram accounts, and most of them reported increased income after the emergence of the Covid-19 pandemic.
On average, influencers earn $2,970 per month from their Instagram account, with micro influencers (1,000-10,000 followers) averaging $1,420 per month, and mega influencers (more than 1 million followers) averaged $15,536 per month, according to HypeAuditor’s Influencer Income Survey.”
Only 4% of respondents live on income from the account, but 26% of respondents hope for this in the future.
Brand promotion accounts for the majority of influencer income at 40%, and most work with brands for barter and money at 56%.
The results also showed that fraud is still prevalent, with almost half (47%) of influencers reporting being affected by fraudulent activity and 50% experiencing an increase in fraudulent activity since the onset of the pandemic.
“We estimate that more than 50 million people around the world identify themselves as creative, even though the creative economy was only born a decade ago,” said Alex Frolov, CEO of HypeAuditor.
“Our main goal with this survey is to provide a deeper understanding of the creator ecosystem as it is rapidly becoming one of the fastest growing types of small businesses worldwide.”
What did the survey find?
Senior influencers earn $187 per hour compared to the average influencer of $31 per hour. The average earnings of beauty influencers are $60 per hour.
Brand promotion accounts for most of the influencers’ income, with nearly a quarter of influencers building a personal brand, attracting customers to their business through Instagram, participating in affiliate programs, and selling courses.
Subscription services are cited as an additional source of income by 8% of influencers.
On average, these influencers receive $5,912 from their accounts per month.
Most work with brands for barter and money, with 21% of influencers working with brands through barter and 23% for money. The majority disclosed advertising arrangements (61%), but 12% of respondents admitted not disclosing sponsorships.
Influencers spend approximately 24 hours a week maintaining the account. Most of the time is devoted to posts, stories, and communication with followers. The least amount of time is spent on team management, marketing strategy and communication with partners.
Influencers who earn money from their account spend an average of 28.7 hours a week, while those who don’t earn any money spend an average of 20.9 hours.