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INNOVATE Hawaii to offer training in e-commerce and digital marketing | News, Sports, Jobs

INNOVATE Hawaii to offer training in e-commerce and digital marketing | News, Sports, Jobs
Written by Publishing Team

Honolulu – INNOVATE Hawaii (IH) has announced its upcoming 2022 training program with a focus on e-commerce and digital marketing, targeting manufacturers, makers and other value-added producers interested in expanding their business. This is the third time that training has been offered after two successful cohorts since the start of the program in 2020.

Throughout the pandemic, the INNOVATE Hawaii program within the Hawaii Technology Development Corporation (HTDC) has been helping these companies address these challenges.

As the National Institute of Standards and the state’s Manufacturing Technology Partnership, the national center of the network, INNOVATE Hawaii’s primary mission is to enhance the competitiveness of Hawaiian manufacturers through a range of programs and services, including training, coaching, consulting, and industry programs focused on collaborations and grant opportunities.

The upcoming program is a three-month virtual workshop series that has been brought back due to popular demand. Participants will gain learning and application opportunities through lecture content, assignments and one-on-one counseling with HTDC’s network of vetted experts, including AkamaiSEO, Hew & Bordenave, Hidden Gears, Hoku Marketing, Jaxon Communications, Lilikoi Ladies, Mana Means Communications, Momentum and Tapiki And more.

There will be two separate tracks within the program to cater to companies with different needs.

The e-commerce funnel is recommended for companies with little or no e-commerce experience, while the digital marketing funnel is best suited for manufacturers who have an optimized e-commerce website and are ready to expand with more resources dedicated to digital marketing.

The e-commerce track will cover content for critical areas a factory needs to build an e-commerce site, including strategy, user experience, user interface (UX/UI), branding, and search engine optimization (SEO).

The digital marketing track will begin with orientation on customer segmentation and delve into strategies around content marketing, email marketing, social media, and analytics.

Up to 15 manufacturers will be accepted into each group for each track, and they will learn together through ten classes taught via Zoom.

This upcoming group will join two previous groups that saw 20 plants complete the program successfully.

While the program typically requires an investment of $6000, IH offers participation in the e-commerce and digital marketing program at a subsidized price of $600 ($60 per category).

Participants are encouraged to provide at least one digital specialist from the company who will fully participate in the program.

Businesses willing to apply can do so at For all inquiries, contact Nicole Pfeffer at


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