Brands invest a lot of time and money promoting themselves online, and with these many resources put into them, you need to make sure that the results pay off.
Now, of all the social platforms out there, there is one that rules them all when it comes to engagement, and that is the great Instagram.
Because of this great interest, the Socialinsider team, along with Sked Social, conducted an Instagram interaction study, analyzing 102 million posts, comparing Instagram post in 2021 and its values in 2022.
By studying the 2021 trends of Instagram marketing, social media managers can predict what type of content will perform best in 2022 and adapt their strategies accordingly. We have to remember that data never lies and is the most important ally of any digital marketer.
Apparently, Instagram engagement trend these days is trending downward, now averaging 2.02%, returning to its values as of 2019.
There have been a lot of changes along the way, but with all these ups and downs, you have to make sure that your social media strategy is in line with trends to generate the effects you want.
So here are five reasons to use rotators (and how) to increase your social media efforts on Instagram, according to the study findings.
1. Rotators lead to a higher average engagement rate
When it comes to top performing posts on Instagram, things are not as easy as they might seem, because in reality, best practices will be considered depending on the account size.
For all the marketers on Instagram, this is something you should know:
- Profiles under 5k have access to an average engagement rate of 4.90% when choosing to post more spins
- In the case of medium-sized accounts (between 10k to 100k followers) the best option for higher engagement rates is video, with values up to 2.90%
- Large accounts (with over 100,000 followers) will benefit the most from using rotors
2. Using more spinners can help you increase your engagement rate per impression and make you gain more likes
The circular post wins when it comes to engagement per impression across all profile sizes. This could actually reveal one of Instagram’s strategies, of pushing this type of content into the user’s feeds more.
With this in mind, consider prioritizing this type of content when choosing what you want to promote on Instagram.
Among the many benefits of choosing to place your bet on the carousel is that it is this type of post that increases the average number of likes on Instagram.
3. Rotating shows lead to more comments on Instagram
Having an audience that cares about your topics, is open to communication and shows engagement is the dream of every brand and the goal of every social media manager.
But this is no easy task, so just in case you need a little help, check out these ideas meant to give you a helping hand to improve your strategy:
- For an account under 10k followers, choose Post Library
- In the case of medium-sized accounts (10K-50K), mixing spinners and videos is a magical combination
- When it comes to 50k to 100k accounts, it’s best to start paying for videos more
- For large accounts (up to 50k followers), you should consider how to rely more on videos
4. Carousels are more likely to be saved by Instagram users
Depending on your business goals, it may be best to choose one type of post format to get your followers to do what you want.
Let’s talk about creating more saves, for example. In order to get as close as possible to this goal, when creating your social media strategy, you should consider using more spinners because that is what drives people to hit that save button most of the time.
But of course, there are some exceptions, large profiles (those with over 100k followers) are here. In this case, relying more on images would be a wiser option.
5. Rotators increase the chances of achieving a higher rate of access
Each type of publication has its advantages and potential gains for your business, so what remains is to define your goals and start working towards achieving them, with the right tactics and actions.
Among the many benefits of incorporating rotators further into your content calendar is that it also generates two times higher access rates than videos, at least in the case of small profiles (under 5KB).
The highest reach rates for circular view are 1.27% for small accounts, but also for medium-sized accounts (1.20%), those with 50k to 100k followers.
Hint: Embrace captions with a maximum length of ten words for amplified results
When it comes to the optimal caption length for a post, there are a lot of good discussions. But let’s not forget that there is strength in numbers, so data is the most reliable source.
What an analysis of 102 million posts has shown is that 10-word captions, along with carousels are the preferred type of content for users to interact with. It was proven that moving away from this formula caused participation to drop by about 0.70%.
However, in cases where you consider that a longer version is needed, to properly get your message across to your audience, you should consider this formula: pair captions over 30 words with videos.
Now, with Instagram as the platform that has won people’s hearts, careful analysis of what works and what doesn’t is a goldmine.
Instagram engagement can continue in mysterious ways, but the good thing is that the data helps you prepare and adapt for whatever may come up.
By seeing how Instagram carousel has become more and more important in Instagram marketing, and the many benefits it can bring to a brand’s presence on social media, it becomes undoubtedly clear that in 2022, every company hoping to be successful on Instagram must become A heavy user for sure from the Instagram carousel.