Digital Marketing Salary

Jobs in the pandemic: A click apart

As many struggled financially with jobs being lost and salaries being cut, social media came to their rescue in getting small-time paid assignments and even well-paid jobs like the one in the case of Mittal.
Written by Publishing Team

By Riya Mehrotra

Arun Mittal, an employee of OYO Rooms, was laid off during the Covid-19 pandemic in 2020, as the online hotel booking platform downsized its team. Frustrated, like anyone in his position, he questioned his decisions so far and the future he held.

However, Metal did not let time decide its value. He quickly posted on his LinkedIn profile, saying, “Unemployed. Not where I expected to be more than 8 years in my career, but I’m facing this reality with millions of other people. It took over a month to process but now sharing Because I know a lot of us are in the same boat… Now I’m officially on the lookout for work during the worst possible time but hey, that’s life!”

Mittal’s post has garnered more than 16,000 likes and 24 responses praising his willpower and suggesting potential jobs for him. A few days later, another post wrote, “Thank you all for your support. I am happy to inform you all that I have joined WhiteHat Jr as a Manager in B2C Sales.”

This is the power of social media. Mittal’s case sets a very important trend during the pandemic when layoffs have become commonplace. As many have suffered financially due to job losses and salary cuts, social media has come to their rescue in getting paid short-time assignments and even well-paid jobs like those in Mittal’s case.

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According to the most recent job market update data on LinkedIn, the average time for recent graduates to find a new job increased by 43% (from 2 to 2.8 months) in 2020 compared to pre-Covid times in 2019. But while conversion time increased, so did I did the far opportunities. For job seekers, this has become a golden opportunity. Not just LinkedIn, many other social networking platforms like Facebook and Instagram have helped both employers and employees communicate with each other about potential job offers.

Compared to 2020, 2021 has proven to be a better year for the labor market with layoffs lower and companies struggling their way back even as the fear of a third wave of the deadly coronavirus looms on the horizon. According to the Brutal Employment Index, a broad and comprehensive analysis of online job posting activity conducted by Monster India in June 2021, major cities such as Bangalore (50%), Pune (28%), Hyderabad (22%), Chennai (showed 22%) and Mumbai ( 7%) and Delhi (4%) significantly higher demand for talent across sectors compared to last year (June 2021 vs. June 2020). The index also indicates an annual rise in online demand for professionals in software, hardware and communications (35%) at the expense of digitization while job postings for entry-level professionals have seen a significant growth of 6% per month. -Month.

In the time of virtual recruitment and the dire need for recruitment, developing new and profitable tools for hiring and helping people communicate has become the motto of the social media giants. LinkedIn, which was primarily intended for professionals to network, was not the only platform that helps provide job opportunities. Video conferencing apps like Zoom and Google Meet have noticed a huge draw in the number of users as they upgrade themselves to stay in the new competitive market. Other social media apps and online services geared for employment have updated themselves with additional features to bridge the widening social gap.

Who would have thought that short-format video app TikTok, which has young users making videos for fun, would attract a serious face during the pandemic? But she did.

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In July last year, TikTok announced “TikTok Resumes,” a beta program to expand it as a channel for job discovery and recruitment. Kayla Dixon, Marketing Director of TikTok says, “TikTok Resumes is a natural extension of the TikTok College Ambassadors program, where we have previously recruited hundreds of college students as our on-campus brand representatives. Like many, college students have been affected by the pandemic and have demonstrated resilience and unwavering optimism that has been inspiring Really. We are passionate about helping students and job seekers everywhere unleash their creativity.”

News of the video resume spread quickly as the brand tried to attract young people into the job market with an innovative idea. But this is not a new concept. Back in 2017, to attract young employees to apply, McDonald’s introduced a similar resume video on Snapchat in which the candidate is asked to submit a 10-second video using a standardized filter from the app and it attracted thousands of requests. In July last year, another job site Indeed announced free video interviewing options for all the jobs posted on their site. They said this would allow employers to hire 20% faster than interviews.

In fact, Actress Rakul Preet Singh recently, along with her brother Aman Preet Singh, launched the StarringYou app to help people find opportunities and reach out to Bollywood. This will be a first-of-its-kind solution to recruit talent in the Hindi film industry.

For Facebook, many groups on the platform that cater to job seekers in many fields have remained very active with posts about freelance roles and paid micro-tasks. Instagram has been kept busy by the many small businesses, freelance pages, and profiles that have proliferated throughout the pandemic. In fact, social media has become the easiest earning tool with options to boost business, find jobs and even earn money.

In September of last year, Twitter announced the arrival of Spaces where anyone can be a discussion host and earn by setting prices and audience size for the experiences they create.

Twitter’s Spaces model is just a small example of how social media can be used to empower an individual to make money. YouTube’s model has attracted creators more and more over the past two years to monetize their content. According to recent YouTube data, more than 4,000 Indian YouTube channels have more than 1 million subscribers, which is a 50% year-over-year increase as of June 2021. The company also shares that the number of YouTube channels achieving 1,00,000 or more In revenue over 60%, year-over-year. This includes a solid list of channels owned by Indian women like Dance with Alisha, Payal Gaming, Suhani Shah, Kashika Sisodia and more.

LinkedIn, the go-to platform for job seekers, has noticed active networks when it comes to job hunting, particularly by those who have been laid off. Bhairavi Jhaveri, LinkedIn career expert and Indian communications leader, shared that they have come up with notable features to help people find jobs such as the Open-To Work feature to indicate that you are open to work and to make you more discoverable through hiring managers, the Career Explorer job reveal tool Which you can turn to, LinkedIn Stories to help members feel more connected as a way to start lightweight conversations related to your work life and virtual events.
Mumbai-based screenwriter and novelist Viraj Dolly, 41, found a lucrative job on Facebook last year.

“I left my IT job a few years ago to pursue my passion for writing. When the pandemic came, all my projects hit a roadblock. But I was constantly looking for assignments through FB groups of freelance writers and got a good job where I had to translate novels in Hindi for a podcast For RJ. Most of my freelance assignments are found through Facebook groups,” he shares.

For employers who also hire by default, social media has become the place to find candidates quickly. One post was all it took to attract hundreds of comments. Abinav Arora, co-founder and CEO of Scenes by Avalon, a Bengaluru-based startup that connects like-minded people, shared that they had posted a Twitter post in 2020 hiring someone in a full-time video editing role and one of their laid-off followers responded with a link. to one of his works. Once interviewed, he got the job.

“The pandemic has spawned parts of social media that were effective but not fully utilized. The biggest boon is the birth of online communities. The Avalon Meta virtual campus (the community of digital enthusiasts) was an excellent example of this. People have been meeting like-minded people via the Internet, communicate with them and publish their jobs.”

Rohith Reggie, co-founder and chief construction officer (CBO) of fintech firm Neokred, says they came across a candidate while looking for a leader who could take charge of technology development at their company.

Social media was the only way interaction could happen, especially in the event of a pandemic. This led us to the task of finding the right group of people and making sure we reached a very large audience. Hence, we had social media to be our influence and distributor,” says Reggie. They hired the candidate for the role who commented on their LinkedIn posts after due process.

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However, the stats may not be the same for everyone. When Vidya Thakkar, a 26-year-old social media marketer and book reviewer, quit her job in August 2020 after contracting Covid-19, she found independent projects to the rescue. Since then, she’s had at least 50-55 book review projects and a few digital marketing projects, all paid, thanks to Instagram, where she has over 19,000 followers. “I’m not planning to join a job anytime soon because I’m getting good projects on social media,” she says.

While getting short-term paid assignments and freelance jobs through social media is an easy task, for women and freshmen, the pandemic has exposed the ugly truth of job security. In June of last year, LinkedIn’s Workforce Confidence Index, based on responses to an 1891 survey of professionals from May 8 to June 4, found that after the second wave of the coronavirus earlier last year, Indian professionals – especially Generation Z and working women – were They are increasingly vulnerable to economic uncertainty in today’s evolving labor market. The decline in confidence was strongly reflected across professionals in creative industries such as entertainment, design, media and communications, who expressed uncertainty about the future of their employers.

For working women, the Individual Confidence Index (ICI) scores for professionals decreased from +57 in March 2021 to 49 in early June 2021 – a decrease of 4 times compared to working men (+58 in March to +56 in June). Hence, the results show that working women in India are twice as likely to worry about job availability, their professional network, and time devoted to searching for work, compared to working men today.

Although the future is uncertain at the moment, the dawn of the new decade is revealing the power of digital media to its fullest potential and only the coming years will witness the opening of new horizons as the economy recovers and the job market opens the imminent risk of a third wave of the new Corona virus.

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Publishing Team