Personal events: 2022 was the year the marketing event returned to normal. CES faltered this week, but it suffered from last-minute cancellations and a cut schedule as a result of an increase in COVID cases. Another successful event was the Electronic Entertainment Expo (E3) – the game industry’s largest trade fair – which this week announced it was canceling plans for an in-person gathering this summer. All eyes are now on the National Retail Federation’s big show, which will run in-person as planned from January 16 through January 18.
CES problems didn’t stop American Travel Association President and CEO Roger Dow from putting a positive spin on the event. “By organizing an impactful live event that safely brings together thousands of global professionals across technology, business and the political spectrum, CES is nothing less than a model for how business events can and should take place in 2022. We sincerely hope that others and professional event organizers will follow suit this year. “.
The praise may be a bit premature, considering the usual delay in positive COVID test results after large gatherings.
Read more: How brands and agencies are dealing with the resurgence of COVID – a regularly updated list
golden balls: What used to be one of Hollywood’s funniest nights – and a huge marketing opportunity for brands – is now no such thing. According to The Hollywood Reporter, the Globes, which are held on Sunday, will have no television coverage, or even live broadcasts, and will not feature red carpet guests, celebrity guests, industry insiders, or the typical pandemonium and post-party scene inside the Beverly Hilton Hotel. which has become known to the Golden Globes for years.” The show has come under fire in the wake of a Los Angeles Times investigation which revealed that the organization behind the event suffers from a lack of diversity and ethical issues.
cruise lines: Blows continue to unfold in the cruise industry. As the omicron wave continues across the country, nearly 100 cruise ships have reported confirmed or suspected COVID-19 on board, according to a report by Insider. As the Centers for Disease Control and Prevention investigates, many airlines are canceling flights in a frenzy reminiscent of early 2020. Among those marketers who have reported positive cases are Norwegian, Disney, Carnival and Princess.