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MarketInk: Classroom Is Research Lab for Professor Who Mixes Academia and Advertising

MarketInk: Classroom Is Research Lab for Professor Who Mixes Academia and Advertising
Written by Publishing Team

Dr. Mary Beth McCabe of San Diego has spent her career blending academia with real-world marketing and advertising strategies.

In 1985, she began teaching advertising at Grosmont College and the University of California San Diego extension. Earlier, in 1982, she joined KUSI-TV as the station’s first advertising sales employee. She left KUSI in 1993 to found her own company, Sun Marketing Advertising and Media.

“My first entrepreneurial client was to start with this new idea called soon-to-be Internet advertising,” McCabe told The Times of San Diego. “I helped sell what I believe to be the first online graphic national banner ad in 1993 to the University of Phoenix,”

Over the years, Sun Marketing has served more than 3,000 customers, including Novartis, Sempra Energy, Weyerhaeuser, and PepsiCo.

Today, the 64-year-old continues to teach, while still working at Sun Marketing. “I have been fortunate to have taught at every major university in San Diego, starting with Grossmont and UCSD Extension, then San Diego State University, University of Phoenix, University of San Diego, National University, and now Point Loma Nazarene University,” he said. “I have also been a visiting professor in Guangzhou, China, and Taipei, Taiwan.”

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