Microsoft (MSFT) – Get a Microsoft report, Adobe (ADBE) – Get Adobe Report and Salesforce (CR) – Get salesforce.com, Inc. Transfer Willing to take advantage of the metaverse, says investment management/research firm Bernstein.
The metaverse, of course, refers to the alternate digital reality, which has revolutionized the world of technology. Bernstein chose the three companies from their coverage of the software and cloud sectors.
Microsoft “does best to be a big winner from the metaverse, … has nearly all of the key capabilities required to deliver today’s metaverse platform,” Bernstein analyst Mark Mordler wrote in a comment cited by CNBC.
He pointed to the company’s smart glasses unit HoloLens, a mixed reality headset, business communications platform Microsoft Teams and LinkedIn.
For Adobe, its Creative Cloud suite of apps for video editing, web development, etc. contains tools and content creators for the metaverse, Moerdler said.
“Creative Cloud is all about creating content, and the basic idea will be all about consuming content,” he said. “There will be a need for different, different types of content creators.”
Moerdler said Salesforce could leverage digital marketing and e-commerce in the metaverse.
Back at Microsoft, Morningstar analyst Dan Romanoff set it a wide trench and put the fair value at $345. The stock closed Thursday at $304.80, down 4%.
He wrote in October: “Microsoft has become one of the public cloud providers that can offer a variety of…solutions at scale.”
In addition, Microsoft has embraced the open source movement and has largely moved from the traditional perpetual licensing model to a subscription model. Finally, Microsoft is exiting the low-growth, low-margin mobile business and is driving games to become more cloud-based. “