Digital Marketing

Mini marketing leader takes group marketing wheel at BMW

Mini marketing leader takes group marketing wheel at BMW
Written by Publishing Team

Alex McClain

Alex McLean, Marketing Leader for Mini, has been promoted to General Manager Marketing for BMW as the auto brand looks to raise awareness of its increasingly technologically fuel-electric and electric vehicles.

MacLean has been with the BMW Group since 2013, working across the Mini brand in a number of roles including Retail Marketing Specialist, CRM, Digital Marketing Director and most recently Head of Marketing.

His accolades during this time including launching the group’s first online car purchase ride, becoming the first domestic car brand to debut on TikTok, and spearheading the local launch of the Mini Electric Hatch. According to the company, the majority of these vehicles were previously purchased online and sold within two months of their launch.

MacLean takes over the management of mass marketing from Tony Sisto, who left the group at the end of last year after 12 years in the business. Sesto has held the role since April 2018.

Alex McClainCredit: BMW Group Australia
Alex McClain

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