When Nick Collins, founder of Sartoris Digital, looks back at his rich business history, it’s hard to imagine him doing anything outside of technology-driven business. His unique vision, motivation, and deep knowledge provide digital marketing resources for large companies to small players, giving them an edge in a competitive economy.
Technology has been woven all his life
Collins has always had a natural ease with technology. As a kid in the 80s, he had access to a computer of his own and dreamed of a career in 3D animation. He has enjoyed showcasing his creative skills with animation software while also enhancing HTML capabilities, integrating the two with the kind of confidence common among young adults, though he credits his father and grandfather for setting it on the path to where his company, Sartoris Digital, is today. .
“I grew up in a home where technology was a big thing before it became a big thing,” Collins said. “I started very young because of my father and grandfather. They were my biggest influencers from a young age. My father was interested in technology and computer engineering, and my grandfather was in old school. Both brought something unique into my upbringing.”
Collins could not have asked for better timing as his grandfather’s commercial printing business evolved from analog to digital production methods. But helping his grandfather speed up computers and software wasn’t a one-way street; Collins’ behind-the-scenes exposure to the printing industry broadened his understanding of the power of technology. Having trouble getting a summer job while in college, just as the dot-com bubble was bursting, he took charge of his future using the web design skills he’s been honing since middle school.
With his expertise in Flash, web design, and computer engineering, Collins initially worked to bridge the communication gap between designers and engineers; Although these roles usually have a common goal in the project, the specialized vocabulary of each area has sometimes made collaboration a challenge, and this is where it came in. And so it all disappeared.
“I was working alongside the big names at the time. Then, Steve Jobs wrote an open letter saying that he would not allow Flash on his mobile devices. After that, many people who were veteran Flash developers had trouble finding work I went nine months without being able to find work, and my family had to get food stamps,” Collins said. In the end, I was like, ‘That’s enough! I took the last class of my services and walked out on my own. I set up an LLC and took a “Fake It Till You Make It” approach. I basically said, “Hey, I can build whatever you want,” and learned any updated technology I needed along the way. It worked. .”
Turning his clients’ dreams into a results-driven business, Collins has broken seven records for several years. But just like Flash’s demise that once shook his world, it has also caused the COVID-19 pandemic, as has many workers.
Its customers in many parts of the country have faced shutdown orders from state governments struggling to slow the spread of the novel coronavirus. Using this time to focus once again, he re-launched his company as Sartoris Digital to provide its clients with an expanded and comprehensive list of services and a passion for the Events and Events segments, in particular. However, his commitment to the traditional values of excellence and integrity has not changed since his first client earned a seventh grade.
“When you promise something, always as best you can deliver what you say you will do when you say you will. This is why my client base has stayed with me. I want to make sure I am not intimidating the smaller people who might join the sector,” Collins said. Digital.” “There is room for everyone here; And that’s the beautiful thing about it. I want to help guide people from an analog world, a brick-and-mortar world, and take them to a digital space where they’ve never been before.”
Perfect Fit Guarantee
In another example of fusing creative communication and technical prowess, Collins used the Latin word for “tailor” – sartoris – in his company name. It symbolizes his dedication to providing customers with a perfect fit for their digital marketing needs.
“Think of a men’s suit. Early on, you buy suits off the shelves that never fit. When you get a custom suit, someone takes your measurements, finds out where you need extra support, and what assets to highlight,” Collins said. “This is the same approach we take to building software for our clients. An ‘initial installation’ is the first call with the client where we take their business scale. We tailor their software and marketing to the way their business operates, to make sure they look and operate at their absolute best.” With Sartoris Digital, you never have to worry about not making a positive impression on their audience.
About Sartoris Digital
Sartoris Digital is a digital media agency specializing in paid advertising, social media, customized websites, software development, and SEO for large corporations and small businesses. The company has worked with Fortune 500 and 100 companies. For more information, please visit https://sartorisdigital.com.