Digital Marketing

Rightpoint Acquires Adobe Solutions Partner Hoodoo Digital

Rightpoint Acquires Adobe Solutions Partner Hoodoo Digital
Written by Publishing Team

Rightpoint, a Genpact company, has acquired Adobe Solutions Partner Hoodoo Digital. The financial terms of the deal were not disclosed.

This is the 25th technology M&A deal that ChannelE2E has covered so far in 2022. Watch over 1,000 technology M&A deals for 2022, 2021 and 2020 listed here.

Rightpoint acquires Adobe Solutions partner Hoodoo Digital

Rightpoint is a global digital experience strategy consulting firm with more than 700 employees serving clients worldwide, including more than a quarter of the Fortune 1000, according to the company. The deal expands Rightpoint’s digital content, commerce and marketing for end customers.

These are the latest in a series of investments that Rightpoint parent company Genpact has made over the past five years — including its acquisition of Rightpoint in 2019, ChannelE2E reported — to build customer experience, digital commerce and marketing practices, according to a statement. from the buyer.

Acquisition makes Rightpoint a platinum partner in the Adobe Solution Partner Program. Platinum Partners are a select group of regional companies that rank higher in a particular geographic area than Adobe and have specialized Adobe practices across multiple Adobe Experience Cloud solutions.

Hoodoo Digital is located in Salt Lake City, Utah Founded in 2017. The company focuses on user experience, digital marketing and design solutions for clients.

Rightpoint Acquires Hoodoo Digital: ‘Creating the Best Experience’

Katie Stein, Chief Strategy Officer and Global Business Leader, Enterprise Services, Genpact

Andy Wakefield, Co-Founder of Hoodoo Digital

Katie Stein, Chief Strategy Officer and Global Business Leader, Enterprise Services, Genpact, commented on the news:

“Today’s businesses need flexible, experience-centric processes that can rapidly mine data to gain actionable insights to compete in a digital world of ever-evolving business models. Combining Rightpoint’s tremendous expertise with Hoodoo Digital’s deep knowledge of Adobe solutions will allow our customers to accelerate transformation of the experience Customers have to drive growth.”

Ron Schma, CEO of Rightpoint, said:

“Adopting a connected data and content ecosystem is key to creating the best experiences, both for customers and employees. Hoodoo Digital’s deep knowledge of Adobe solutions is a critical opening to cement Rightpoint’s leadership in delivering superior experience-led transformation.”

Andy Wakefield, co-founder of Hoodoo Digital added:

Hoodoo Digital and Rightpoint share a common vision to empower businesses to deliver the best possible experiences to their customers. Bringing our teams together expands our design and strategy capabilities and provides an incredible talent pool to co-design the winning solutions that drive revenue growth for our clients.”

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