Digital marketing has become essential for businesses. As we now live in a digital age, it is imperative for all large, small and medium-sized businesses to implement some form of digital marketing.
Dgital marketing does more than just market your business and promote your products or services. It can also increase brand awareness and help manage a company’s reputation.
Fortunately, there are no shortage of digital marketing strategies that you can use to boost your business. These include search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing, which are all pillars of online marketing.
Other digital marketing strategies include mobile marketing, influencers, and affiliates, which recently took off in promoting trade promotion.
But, as you can imagine, it can be difficult to decide which digital marketing strategies to implement. Don’t worry, though. We’ll cover two of the most popular types of digital marketing that can increase the reach of your business and brand online: Search Engine Marketing (SEM) and Social Media Marketing (SMM).
Before we get into that, let’s define digital marketing and then learn more about SEM and SMM as well as the differences between them to help you decide what to choose and how to implement each of your digital marketing strategies.
Digital Marketing in a nutshell
When it comes to digital marketing, the idea is to promote a business, its goods or services through digital media. It includes reaching consumers across the web, mobile devices, search engines, and social media.
Yes, there is more to digital marketing. It’s a broad term that includes many online marketing tactics such as SEO, PPC, email, and content marketing used to connect with consumers and increase engagement and conversions.
Besides online marketing methods, digital marketing can also take place offline in video games, via smartphone apps, through mobile text messages, or even on a subway platform. It is an excellent way for businesses to connect with their target consumers.
With the right digital marketing strategy, you can increase your online visibility, website traffic, boost awareness of your product or service, as well as boost customer engagement.
Search Engine Marketing (SEM) in a nutshell
Search engine marketing refers to a form of digital marketing via search engines such as Google, Yahoo, and Bing. It aims to increase the visibility and visibility of businesses on search engine results pages (SERPs).
When your target consumers search online, you want to make sure that your website, web page, or content appears first on the SERPs so that users can see your offers and click through to visit your website.
The two main types of search engine marketing are:
Search engine optimization already falls under SEM. Its goal is to increase your visibility on search engines. The process includes updating your website (technical SEO) and producing relevant content (on-page SEO).
SEO also entails doing other things to promote your business outside of your site (off-page SEO). When implemented correctly, you can expect your website to rank higher in the SERPs.
To ensure this, consider hiring a reputable expert SEO company This knows what they do to work the wonders of SEO on your company’s website.
Pay-per-click advertising also falls under search engine marketing. Its purpose is to increase traffic on your website. This campaign involves creating ads and displaying these ads on the SERP.
Since PPC is a paid tactic, you have to pay to display your company links on SERPs and get users clicks. The clicks will bring potential users to your website and can translate into a lot of opportunities for your business.
Social media marketing in a nutshell
Social media marketing refers to a form of digital marketing where you promote your business and your products or services through social media channels. These social media channels include digital platforms like Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Pinterest and many more.
In terms of social media marketing, here are some examples of what you can do on digital platforms:
- Facebook social network: Create Facebook ads to promote your products or services and target these ads to potential customers. You can also post and share valuable pieces of content to encourage customer engagement.
- Instagram: Take pictures of your products and post them on Instagram. It’s a great way to view your products from different angles. Make it attractive to attract potential customers.
- LinkedIn: Produce and publish relevant pieces of content on LinkedIn. Doing so will make you a thought leader in your field. You can also continue to network and synergize with other related companies.
- YouTube/Tiktok: Create promotional videos and post them on YouTube or Tiktok. You can showcase your products or services as a way to attract viewers.
- messenger: The Messenger app allows you to communicate with your customers. If they have queries about your products or services, you can respond via this social media app. They can even place their orders or rent your services through Messenger.
Which do you choose: SEM or SMM?
There is no denying that both search engine marketing and social media marketing have become the most popular forms of digital marketing today. Both are very effective digital marketing strategies.
If you must choose between the two, consider the value and reach of each, as well as your marketing budget. Understand each of their best practices and features, as well as their own advantages and disadvantages.
Also consider your business goals and objectives, target audience, and other key variables such as time and human resources when choosing between the two options. You will then be able to implement a digital marketing campaign that really works for your business.
Even better, consider using both strategies to achieve the best results for your business. Both digital marketing strategies can be very beneficial when used together.