Digital Marketing

Shopee Launches Digital Retail Initiatives

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Five partner brands of e-commerce platform Shopee generated at least $100 million in gross merchandise value (GMV) in 2021, while Shopee Mall saw an eightfold increase in the number of users shopping online at least once a month during the year, according to For Tech Wire, Asia Report Friday (January 14th).

Shopee will also begin using artificial intelligence to recommend more personalized content and entertainment based on users’ shopping behavior and interests, the report says.

Shopee launched the Regional Branding Program in 2020 and worked with its brand partners to co-create regional campaigns. Shopee will continue to support the 20 existing brand partners in 2021 with priority access to new initiatives and campaigns.

As retail becomes so digital and online shopping becomes an integral part of people’s lives, there is plenty of room for growth in Southeast Asia, Shopee COO Terence Bang said at the recent Shopee Brand Summit. Shopee and its brand partners will continue to expand and enhance Shopee Mall to serve more customers.

Shopee Mall e-commerce platform plans to “strengthen its efforts across key growth drivers to expand its reach, as well as enhance engagement with users on the platform” by increasing brand awareness through broader marketing, driving higher business performance through new solutions and raising the brand The report says that experiences through increased sharing tools.

The Bain & Company e-Conomy SEA report predicted that Southeast Asia will have a GMV of close to $1 trillion by 2030.

Related: China’s Alibaba sets $100 billion in GMV targets

Shopee, the region’s leading e-commerce retailer, saw a GMV of $35.4 billion in 2020. The company enjoyed strong expansion in Vietnam during the COVID-19 pandemic with an 80% increase in visitor volume.

Its parent company, Sea, has entered a space previously dominated by companies such as Grab. Lazada, in turn, began working with Grab to help it strengthen its focus on e-commerce, using its services to network customers and drivers and direct users to Grab’s food delivery service.


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