Digital Marketing Salary

The average salary drawn by Advertising, PR and Media professionals across different levels: Report

The average salary drawn by Advertising, PR and Media professionals across different levels: Report
Written by Publishing Team

  • The pandemic has left a long-term and turbulent effect on the approach to service delivery in media/marketing.
  • Companies will look for best-in-class professional services executives to apply out-of-the-box expertise to transform operating models for sustainability and profitability through digitization, smart pricing, resource optimization, and next-generation customer management.

Advertising, Marketing and Public Relations enters as one of the “Top 6” industries in Randstad, the recruitment agency, Salary Trends Report. While it ranks sixth in the junior and intermediate innings, it ranks third in the senior innings. There is a strong reason for this. According to the results of the Dentsu survey, advertising spending in the Asia-Pacific region will grow by 8 percent (of this, the digital figure will make up 54 percent of total advertising spending), and global spending is set to grow by 10.4 percent. Remote commerce with the right mix of multi-channel efficacy has catalyzed digital marketing to unprecedented levels of resilience in the wake of the Covid-19 pandemic, and is expected to continue to grow. This is the average salary charted by advertising, public relations, and media professionals across different levels.

In addition to being tech-savvy, marketers of tomorrow and the next must be quick to adapt to changing consumer sentiments. The transformation in digital marketing is very rapid, and companies need marketers who look further than any other strategists. Senior executives are seen to combine traditional marketing knowledge with digital strategies and thus are well paid. At the senior level, industries such as media and entertainment, banking and finance find a place among the top industries. This demonstrates the value and importance of seniors with specialized expertise in these industries. For the same reasons, IT, Internet, and e-commerce offer competitive salaries in the senior category. There is a clear and uniform distinction between entry-level, intermediate and senior professionals across industries that speaks to an ambitious and stimulating path to growth.

During the pandemic, many media professionals have joined EdTech platforms to hone their skills. Here’s a breakdown in terms of skills across different media and marketing industries.

Average salary earned by advertising, public relations and media professionals across different levels: Report

The unemployment rate fell to 6.9 percent in September 2021, according to the Center for Monitoring the Indian Economy (CMIE), and that saw a recovery in the labor market.

Average salary earned by advertising, public relations and media professionals across different levels: Report


Bengaluru ranks first among tier 1 cities in salary scales across small and medium levels in the job level hierarchy, but ranks second after Mumbai when it comes to higher levels. On average, junior CEOs in Bengaluru attract 11.6 per cent higher than the second tier one city, Hyderabad, and average 17.8 per cent higher than all of their tier one counterparts.

Average salary earned by advertising, public relations and media professionals across different levels: Report

At the top job levels, Mumbai stands at the top of the table with salaries 3.4 percent higher than Bengaluru, and an average of 8.8 percent higher than tier 1 cities overall.

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