Twitter promised in 2020 that women would make up half the workforce and that under-represented groups would make up 25% of the US workforce by 2025. Women were 44.7% of the global workforce in 2021. The total share of underrepresented workers will be updated along with the results financials for the first quarter, Loduca said. Executive salaries are now determined in part by how they achieve these diversity goals.
Twitter also required last year that the final list of candidates for jobs above entry-level roles in the United States include at least three people, and that group must include at least one woman and one person of color, Loduca said. Compare Twitter’s guidelines to the NFL’s “Rooney rule” that requires teams with coaching vacancies to consider at least one black candidate.
Twitter said many workers never have to return to the office and can “work from anywhere” even after the pandemic is over. Capitalizing on virtual hiring, the company last year sought new hires in places like Africa and South America globally. In the US, it also targeted southern Florida, Texas and southern California — places that wanted to expand relationships with so-called Hispanic service institutions, Loduca said.
Black workers were more than twice as likely to accept a job from Twitter than the previous year, and for Latinx applicants, there was an improvement about five times, Twitter said.
This year, Loduca said Twitter will expand initiatives to improve the hiring of Latinx workers. Hispanics make up about 18.7% of the population, according to the 2020 United States Census.
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