Digital Marketing

Women Who Wow: Meet Janessa Shaikun

Women Who Wow: Meet Janessa Shaikun
Written by Publishing Team

janessa chikun He has overseen the marketing efforts at Franklin & Procopic Law Firm Baltimore since March 2015. She was recently promoted to the firm’s Director of Marketing and Business Development (congratulations!).

Janissa is a long-time volunteer with the Legal Marketing Association, and has held several leadership roles.

In her spare time, Janessa enjoys skiing, playing social sports in Baltimore, watching Buffalo Bills and Sabers, traveling and spending time with her friends and family.

Learn more about her in this Women Who Wow profile.

Why did you choose your profession?

Upon getting my graduate degree in marketing, I was required to take a law class. It ended up becoming one of my favorites, which was a bit surprising given that I expected the content to be one and done with the level of interest in the field.

I briefly toyed with the idea of ​​going the attorney’s way but got really excited about the creativity and marketing of BD outlets.

My experience was in international business. However, when I saw an opportunity for a legal marketing position, I realized that it couldn’t hurt to advance.

After several rounds of interviews, I was offered the job and my gut told me this was the right move. Nearly seven years later, I am still happy with this choice, and thank you to my firm for taking the opportunity to someone new to the world of law.

What do you love most about what you do?

a lot of things! A combination of getting the chance to work with other departments (and of course my own), lawyers, fellow marketers and clients. I am empowered to run the ideas without too much routine.

Our marketing team is well equipped. The workforce is critical to proactive activity, and I know managers often struggle to get the resources they need. My company encourages work-life balance, which helps to stay motivated rather than drain it. Marketing is constantly evolving and law firms are fast-paced environments, so I never get bored!

How has social media helped you build your business/brand?

It provides the opportunity to not only distribute valuable content but connect with your audience on a more intimate level. There are stereotypes about different professions, especially when it comes to law firms. Social media helps people be seen as human beings rather than just job titles.

Any advice for ladies about success in the workplace?

There is no precise universal definition of success. Everyone needs to set their own goals and do their best to reach them.

What would you like to tell your younger self?

Write down your thoughts and keep them close. During the pandemic, I spent a lot of time growing up reading things ranging from a first grade poem to my high school diary. It taught me more about who I am and who I am. I just started writing today’s quotes, memorizing positive messages, etc. Unfortunately, memory does not usually increase with age for most people, so it is a good idea to build a personal mental library.

What is the best career advice you have ever received?

Ask for what you want and what you feel you deserve. For the most part, the worst outcome is being told to refuse, and this beats not trying at all.

What is the surprising/fun fact about you?

I was born in the back of a Datsun (original name for Nissan) – I didn’t get into the hospital. The joke was always that I wanted to get into the world ASAP regardless of usual protocol, and I never stopped moving forward with this mindset.

Connect with Janessa on Linkedin!

Copyright © 2022, Stefanie M. Marrone. All rights reserved.National Law Review, Volume XII, No. 4

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